{"id":5306,"date":"2019-10-05T22:20:12","date_gmt":"2019-10-05T22:20:12","guid":{"rendered":"http:\/\/on-line-interactivity.com\/blog\/2019\/10\/05\/my-top-12-web-site-marketing-strategies\/"},"modified":"2019-10-05T22:20:12","modified_gmt":"2019-10-05T22:20:12","slug":"my-top-12-web-site-marketing-strategies","status":"publish","type":"post","link":"https:\/\/on-line-interactivity.com\/blog\/my-top-12-web-site-marketing-strategies\/","title":{"rendered":"My Top 12 Web Site Marketing Strategies"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><body>&#13;<\/p>\n<div align=\"center\">&#13;<\/p>\n<p><a href=\"https:\/\/on-line-interactivity.com\">&#13;<br \/>\n  <img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/on-line-interactivity.com\/blog\/wp-content\/uploads\/2019\/12\/abbtop.jpg\" width=\"800\" height=\"120\"\/><\/a><br \/><a 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class=\"style7\">&#13;<br \/>\n                <font color=\"#FB7014\" size=\"4\" face=\"Tahoma\">My Top 12 Web Site Marketing Strategies<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<td align=\"left\" height=\"19\">\n<div align=\"justify\"><span class=\"style2\">by: &#13;<br \/>\n                <font size=\"3\" face=\"Times New Roman\" color=\"#FB7014\">Herman Drost<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<div id=\"article\">\n<td align=\"left\" height=\"12\"><span class=\"style2\">If you don&#8217;t create a successful strategy for marketing your web&#13;<br \/>site, you can&#8217;t build a  profitable online business. It&#8217;s&#13;<br \/>therefore imperative to drive thousands of visitors to your web&#13;<br \/>site, then convert them to paying customers.&#13;<\/p>\n<p>How do you accomplish this?&#13;<\/p>\n<p>Use several marketing strategies&#13;<\/p>\n<p>Don&#8217;t put all your eggs into one basket by only employing one&#13;<br \/>marketing strategy. You could see evidence of this during the&#13;<br \/>latest Google update in which many commercial web sites which&#13;<br \/>once had top rankings, dropped out of existence, thus instantly&#13;<br \/>losing sales.&#13;<\/p>\n<p>By creating more than one strategy to market your web site, you&#13;<br \/>can soon see which one works the best by attracting the most&#13;<br \/>visitors.&#13;<\/p>\n<p>Market with consistency&#13;<\/p>\n<p>Set up a clear daily, weekly, monthly and yearly marketing plan&#13;<br \/>for your web site and stick to it. It is the lifeblood of your&#13;<br \/>business.&#13;<\/p>\n<p>Test marketing&#13;<\/p>\n<p>Continually test all your web site marketing strategies to see&#13;<br \/>which one works the best. Eliminate those that are not&#13;<br \/>profitable.&#13;<\/p>\n<p>12 successful marketing strategies:&#13;<\/p>\n<p>Search engine optimization&#13;<\/p>\n<p>Here are the locations where you should include your most&#13;<br \/>important keywords or keyword phrases:&#13;<\/p>\n<p>1. Meta tags (invisible)&#13;<br \/>Title tag&#13;<br \/>Description tag&#13;<br \/>Keyword tag&#13;<br \/>Alt tag&#13;<\/p>\n<p>2. Page content (visible)&#13;<br \/>Weave your best keywords throughout the content of your pages.&#13;<br \/>Focus on the first 250 words on your page and only use one to&#13;<br \/>three keyword phrases per page of content. Include keywords in&#13;<br \/>your H1 tag (main title) and H2, H3 tags (subheadings) as well as&#13;<br \/>the hyperlinks in your site or and in outgoing links.&#13;<\/p>\n<p>Search engines and directories&#13;<\/p>\n<p>3. Submit to major search engines &#8211; Google is currently the main&#13;<br \/>search engine to get listed in. If you get listed there, you will also&#13;<br \/>get listed in AOL, Netscape, and Yahoo and it&#8217;s still free. This may&#13;<br \/>change in the near future as the competition heats up. Other  free &#13;<br \/>listings also include directories such as ODP. Do a search on &#13;<br \/>Google to seek out your niche directories ie for sunglasses, look &#13;<br \/>for sunglass directories.&#13;<\/p>\n<p>Here are the other search engines to submit to:&#13;<\/p>\n<p>http:\/\/www.searchenginewatch.com\/links\/article.php\/2156221&#13;<\/p>\n<p>4. Pay per click (PPC) search engines &#8211; if you wish to generate&#13;<br \/>traffic to your web site immediately, set up a Google Adwords or&#13;<br \/>Overture campaign.&#13;<\/p>\n<p>http:\/\/payperclicksearchengines.com&#13;<\/p>\n<p>Email Marketing&#13;<\/p>\n<p>5. Create a newsletter &#8211; most folks don&#8217;t buy from you&#13;<br \/>immediately but need to be contacted several times to put them in&#13;<br \/>the buying mood. Place a subscription box on every page of your&#13;<br \/>web site. Send out your newsletter every two weeks to keep in&#13;<br \/>touch with your subscribers. Be sure to include original content&#13;<br \/>(not rehashed content) along with new products you wish to&#13;<br \/>introduce to them.&#13;<\/p>\n<p>6. Email Course or tutorial &#8211; set up an autoresponder that will&#13;<br \/>deliver quality information over a period of seven days. This&#13;<br \/>means you have multiple chances of contacting your visitor and&#13;<br \/>promote your product or service at the same time.&#13;<\/p>\n<p>7. Ezine Ads &#8211; create an ad for your product and find ezines that&#13;<br \/>cater to your target market. Write several ads and track them&#13;<br \/>until you find one that pulls well.&#13;<\/p>\n<p>8. Signature file &#8211; include this all your online and offline&#13;<br \/>correspondence. Set up your email client so that it does this&#13;<br \/>automatically each time you send out an email. Include your name,&#13;<br \/>who you are, what your business is about, a way to subscribe to&#13;<br \/>your newsletter, your web site address and your email.&#13;<\/p>\n<p>Link strategies&#13;<\/p>\n<p>9. Write articles &#8211; ezine publishers are always looking for&#13;<br \/>original content. You can include a link back to your web site in&#13;<br \/>your signature file. If several ezine publishers (that may have&#13;<br \/>thousands of subscribers) publish your article, you can get&#13;<br \/>hundreds of links pointing back to your web site.&#13;<\/p>\n<p>10. Reciprocal linking &#8211; get links from other sites that&#13;<br \/>compliment yours. ie if you just offer web design and someone&#13;<br \/>else offers search engine optimization you could exchange links&#13;<br \/>with each other, thus adding to the quality of each of your&#13;<br \/>sites.&#13;<\/p>\n<p>11. Forums &#8211; offer your help to other forum participants then&#13;<br \/>leave a link back to your site in your signature file. Popular&#13;<br \/>forums are spidered regularly by the search engines, thus giving&#13;<br \/>your site a link boost.&#13;<\/p>\n<p>12. Offline marketing&#13;<\/p>\n<p>Not all your customers are online. Market offline by including&#13;<br \/>your web site information on all stationary ie letterhead, and&#13;<br \/>business cards. Place ads in newspapers, trade publications, send&#13;<br \/>out postcards, fliers and get involved in local organizations&#13;<br \/>such as the Chamber of Commerce. You can even set up your own&#13;<br \/>local club or be a guest speaker for others.&#13;<\/p>\n<p>Continuously evaluate, test and refine your web site marketing&#13;<br \/>strategies so that you can apply them to any product. These&#13;<br \/>are the keys to building a successful online business.&#13;<\/p>\n<p>&#13;<br \/>\n About the author:<br \/>&#13;<br \/>\n &#13;<br \/>\n  Herman Drost is the author of the popular ebook: <br \/>&#8220;101 Highly Effective Strategies to Promote Your Web Site&#8221; <br \/><a href=\"http:\/\/www.isitebuild.com\/web-site-promotion\" target=\"_blank\" class=\"navigation\" rel=\"noopener noreferrer\">http:\/\/www.isitebuild.com\/web-site-promotion<\/a><br \/>Subscribe to his \u0093Marketing Tips\u0094 newsletter for more original <br \/>articles. mailto:subscribe@isitebuild.com You can read more <br \/>of his in-depth articles at: <a href=\"http:\/\/www.isitebuild.com\/articles\" target=\"_blank\" class=\"navigation\" rel=\"noopener noreferrer\">http:\/\/www.isitebuild.com\/articles<\/a><\/p>\n<p><font size=\"-2\">Circulated by <a href=\"http:\/\/www.geekzonehosting.com\">GeekZoneHosting.Com &#8211; Register a domain name and get hosting for your own Adsense Website just like this one<\/a><\/font>&#13;<\/p>\n<hr size=\"-1\"\/><\/span><\/td>\n<p>&#13;\n            <\/p><\/div>\n<\/tr>\n<\/table>\n<\/div>\n<p align=\"left\">\u00a0        <\/p>\n<p>&#13;\n      <\/td>\n<p>&#13;<br \/>\n    <\/tr>\n<\/table>\n<hr width=\"800\" noshade=\"noshade\"\/><a href=\"https:\/\/on-line-interactivity.com\/ADSENSEWEBSITES\">RETURN TO ADSENSE BUSINESS-IN-A-BOX MASTER ARTICLE INDEX<\/a><\/p>\n<hr width=\"800\" noshade=\"noshade\"\/>\n<div class=\"fb-share-button\" data-href=\"https:\/\/on-line-interactivity.com\/\" data-layout=\"button\" data-size=\"large\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fon-line-interactivity.com%2F&amp;src=sdkpreparse\" class=\"fb-xfbml-parse-ignore\" rel=\"noopener noreferrer\">Share<\/a><\/div>\n<p>&#13;<\/p>\n<div id=\"fb-root\"\/>&#13;<br \/>\n<script async=\"\" defer=\"defer\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v4.0&amp;appId=103650273035821&amp;autoLogAppEvents=1\"\/><!-- End of FACEBOOK SHARE BUTTON CODE --><span class=\"style6\"><br \/><span class=\"style2\">\u00a92019 - All Rights Reserved by <a href=\"http:\/\/HelpMeFindFreedom.Online\">HelpMeFindFreedom.Online<\/a><br \/><a href=\"http:\/\/www.website.ws\/kvmlm2\/my.dhtml?sponsor=geekzonehostingcom&amp;bannercode=gif002&amp;language=english\"><img decoding=\"async\" src=\"http:\/\/images.website.ws\/images\/english\/banners\/kvmlm2\/468x60_02.gif\" border=\"0\"\/><\/a><\/span><\/span><\/div>\n<p>&#13;<br \/>\n<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; \u00a0 &#13; \u00a0&#13; &#13; &#13; &#13; Article Navigation &#13; Back To &#13; Main Page &#13; &#13; &#13; \u00a0 &#13; Click Here &#13; for more articles &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; My Top 12 Web Site Marketing Strategies &#13; by: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5306","post","type-post","status-publish","format-standard","hentry","category-adsense-business-in-a-box"],"_links":{"self":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts\/5306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/comments?post=5306"}],"version-history":[{"count":0,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts\/5306\/revisions"}],"wp:attachment":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/media?parent=5306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/categories?post=5306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/tags?post=5306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}