{"id":5417,"date":"2019-10-05T22:06:27","date_gmt":"2019-10-05T22:06:27","guid":{"rendered":"http:\/\/on-line-interactivity.com\/blog\/2019\/10\/05\/an-ebook-publisher-s-dilemma-should-i-use-pdf\/"},"modified":"2019-10-05T22:06:27","modified_gmt":"2019-10-05T22:06:27","slug":"an-ebook-publisher-s-dilemma-should-i-use-pdf","status":"publish","type":"post","link":"https:\/\/on-line-interactivity.com\/blog\/an-ebook-publisher-s-dilemma-should-i-use-pdf\/","title":{"rendered":"An Ebook Publisher S Dilemma  Should I Use Pdf"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><body>&#13;<\/p>\n<div align=\"center\">&#13;<\/p>\n<p><a href=\"https:\/\/on-line-interactivity.com\">&#13;<br \/>\n  <img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/on-line-interactivity.com\/blog\/wp-content\/uploads\/2019\/12\/abbtop.jpg\" width=\"800\" height=\"120\"\/><\/a><br \/><a 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class=\"style7\">&#13;<br \/>\n                <font color=\"#FB7014\" size=\"4\" face=\"Tahoma\">An eBook Publisher&#8217;s Dilemma: Should I Use PDF or Exe Format?<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<td align=\"left\" height=\"19\">\n<div align=\"justify\"><span class=\"style2\">by: &#13;<br \/>\n                <font size=\"3\" face=\"Times New Roman\" color=\"#FB7014\">Michael Southon<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<div id=\"article\">\n<td align=\"left\" height=\"12\"><span class=\"style2\">&#13;<\/p>\n<p>If you write and publish eBooks, sooner or later you will probably be faced with a dilemma &#8211; should you create your eBooks as .exe files or .pdf files? &#13;\n<\/p>\n<p>PDF, which stands for Portable Document Format, is the file extension for files created with Adobe Acrobat. &#13;\n<\/p>\n<p>Exe, which stands for &#8216;executable&#8217;, is the extension for files created by eBook compilers. &#13;\n<\/p>\n<p>PDF is widely considered to be the &#8216;industry standard&#8217; for eBook publishing, and for good reason. Here are some of the advantages of PDF files over exe files: &#13;\n<\/p>\n<ol>\n<p\/>\n<li>With most eBook compilers you have to set up each page of your eBook as a separate web page. With Adobe Acrobat you can use a single MS Word file as the source document. &#13;\n<p\/><\/li>\n<li>PDF files automatically number each page &#8211; exe files don&#8217;t. &#13;\n<p\/><\/li>\n<li>PDF files are very easy to edit &#8211; you can insert pages, replace pages and delete pages (and the page numbering is automatically adjusted). &#13;\n<p\/><\/li>\n<li>Printing from a PDF file is much easier than printing from an .exe file. &#13;\n<p\/><\/li>\n<li>The &#8216;bookmark&#8217; column on the left side of a PDF file makes naviagtion very easy &#8211; much easier than in an exe file. &#13;\n<p\/><\/li>\n<li>PDF files compress better than exe files, so you end up with a smaller, more manageable file. &#13;\n<p\/><\/li>\n<li>It&#8217;s virtually impossible to transmit a virus through a PDF file &#8211; exe files are susceptible to virus transmission and can become corrupted during download. &#13;\n<p\/><\/li>\n<li>Finally, by using PDF you automatically expand your potential market because PDF files can be read on both a PC and a Mac (exe files can only be read on a PC). Over 8 percent of the online population in the U.S. are currently Mac users (<a href=\"http:\/\/www.nielsen-netratings.com\" target=\"new\" rel=\"noopener noreferrer\">www.nielsen-netratings.com<\/a>)  &#8211; not a huge increase in your market, but nevertheless significant. &#13;\n<\/li>\n<\/ol>\n<p>But exe files do have some advantages over PDF files, and perhaps the most important of these is price &#8211; most eBook compilers are a fraction of the cost of Adobe Acrobat. &#13;\n<\/p>\n<p>Another advantage of exe files over PDF is the rebranding feature. The following eBook compilers all have a built-in rebranding function: &#13;\n<\/p>\n<ul>\n<li><a href=\"http:\/\/www.ebookcompiler.com\/\" target=\"new\" rel=\"noopener noreferrer\">http:\/\/www.ebookcompiler.com\/<\/a>&#13;\n\t<\/li>\n<li><a href=\"http:\/\/www.ebookgenerator.com\/\" target=\"new\" rel=\"noopener noreferrer\">http:\/\/www.ebookgenerator.com\/<\/a>&#13;\n\t<\/li>\n<li><a href=\"http:\/\/www.ebookedit.com\/\" target=\"new\" rel=\"noopener noreferrer\">http:\/\/www.ebookedit.com\/<\/a>&#13;\n\t<\/li>\n<li><a href=\"http:\/\/www.ebookpaper.com\/\" target=\"new\" rel=\"noopener noreferrer\">http:\/\/www.ebookpaper.com\/<\/a> &#13;\n<\/li>\n<\/ul>\n<p>If you use free eBooks as a viral marketing tool, rebranding is the key to success, because people are much more likely to promote your free eBook if they can customize it with their own affiliate links. &#13;\n<\/p>\n<p>(c) 2002 by Michael Southon&#13;<\/p>\n<\/p>\n<table width=\"100%\" cellpadding=\"8\" cellspacing=\"0\" border=\"0\" bgcolor=\"#dddddd\">\n<tr>\n<td>\n<p><b>About The Author<\/b><\/p>\n<p>Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more: <a href=\"http:\/\/www.ezine-writer.com\" target=\"new\" rel=\"noopener noreferrer\">http:\/\/www.ezine-writer.com<\/a>&#13;<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p><i>This article was posted on September 24, 2002<\/i><\/p>\n<p><\/span><\/td>\n<p>&#13;\n            <\/p><\/div>\n<\/tr>\n<\/table>\n<\/div>\n<p align=\"left\">\u00a0        <\/p>\n<p>&#13;\n      <\/td>\n<p>&#13;<br \/>\n    <\/tr>\n<\/table>\n<hr width=\"800\" noshade=\"noshade\"\/><a href=\"https:\/\/on-line-interactivity.com\/ADSENSEWEBSITES\">RETURN TO ADSENSE BUSINESS-IN-A-BOX MASTER ARTICLE INDEX<\/a><\/p>\n<hr width=\"800\" noshade=\"noshade\"\/>\n<div class=\"fb-share-button\" data-href=\"https:\/\/on-line-interactivity.com\/\" data-layout=\"button\" data-size=\"large\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fon-line-interactivity.com%2F&amp;src=sdkpreparse\" class=\"fb-xfbml-parse-ignore\" rel=\"noopener noreferrer\">Share<\/a><\/div>\n<p>&#13;<\/p>\n<div id=\"fb-root\"\/>&#13;<br \/>\n<script async=\"\" defer=\"defer\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v4.0&amp;appId=103650273035821&amp;autoLogAppEvents=1\"\/><!-- End of FACEBOOK SHARE BUTTON CODE --><span class=\"style6\"><br \/><span class=\"style2\">\u00a92019 - All Rights Reserved by <a href=\"http:\/\/HelpMeFindFreedom.Online\">HelpMeFindFreedom.Online<\/a><br \/><a href=\"http:\/\/www.website.ws\/kvmlm2\/my.dhtml?sponsor=geekzonehostingcom&amp;bannercode=gif002&amp;language=english\"><img decoding=\"async\" src=\"http:\/\/images.website.ws\/images\/english\/banners\/kvmlm2\/468x60_02.gif\" border=\"0\"\/><\/a><\/span><\/span><\/div>\n<p>&#13;<br \/>\n<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; \u00a0 &#13; \u00a0&#13; &#13; &#13; &#13; Article Navigation &#13; Back To &#13; Main Page &#13; &#13; &#13; \u00a0 &#13; Click Here &#13; for more articles &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; An eBook Publisher&#8217;s Dilemma: Should I Use PDF or [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5417","post","type-post","status-publish","format-standard","hentry","category-adsense-business-in-a-box"],"_links":{"self":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts\/5417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/comments?post=5417"}],"version-history":[{"count":0,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts\/5417\/revisions"}],"wp:attachment":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/media?parent=5417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/categories?post=5417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/tags?post=5417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}