{"id":5422,"date":"2019-10-05T22:06:27","date_gmt":"2019-10-05T22:06:27","guid":{"rendered":"http:\/\/on-line-interactivity.com\/blog\/2019\/10\/05\/book-marketing-101\/"},"modified":"2019-10-05T22:06:27","modified_gmt":"2019-10-05T22:06:27","slug":"book-marketing-101","status":"publish","type":"post","link":"https:\/\/on-line-interactivity.com\/blog\/book-marketing-101\/","title":{"rendered":"Book Marketing 101"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><body>&#13;<\/p>\n<div align=\"center\">&#13;<\/p>\n<p><a href=\"https:\/\/on-line-interactivity.com\">&#13;<br \/>\n  <img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/on-line-interactivity.com\/blog\/wp-content\/uploads\/2019\/12\/abbtop.jpg\" width=\"800\" height=\"120\"\/><\/a><br \/><a href=\"http:\/\/www.website.ws\/kvmlm2\/my.dhtml?sponsor=geekzonehostingcom&amp;bannercode=gif002&amp;language=english\"><img 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valign=\"top\">\n<p>\u00a0&#13;<br \/>\n\t  &#13;<br \/>\n\t  &#13;\n\t  <\/p>\n<div align=\"left\"><span class=\"style23\">&#13;<\/p>\n<p align=\"left\" class=\"style23\">Article Navigation <\/p>\n<p>&#13;<br \/>\n        <a href=\"index.html\"><font size=\"3\">Back To &#13;<br \/>\n          Main Page <\/font> <\/a> &#13;<\/p>\n<p\/><\/span><\/div>\n<p>&#13;<\/p>\n<p align=\"left\"\/>\n<hr\/>\n<p align=\"left\"><script type=\"text\/javascript\"><![CDATA[<!--\ngoogle_ad_client = \"pub-5712520513640847\";\ngoogle_ad_width = 250;\ngoogle_ad_height = 250;\ngoogle_ad_format = \"250x250_as\";\ngoogle_ad_type = \"text\";\ngoogle_ad_channel =\"\";\ngoogle_color_border = \"FFFFFF\";\ngoogle_color_bg = \"FFFFFF\";\ngoogle_color_link = \"0000FF\";\ngoogle_color_url = \"008000\";\ngoogle_color_text = \"000000\";\n\/\/-->]]><\/script><script type=\"text\/javascript\" src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\"><![CDATA[\n            ]]><\/script><\/p>\n<p>&#13;<br \/>\n            \u00a0<\/p>\n<p align=\"left\"><b><a href=\"index.html\"><font size=\"4\">&#13;<br \/>\n      <span style=\"background-color: #FF6600\">Click Here<\/span><\/font><\/a><\/b><font size=\"4\"><span style=\"background-color: #FF6600\"> &#13;<br \/>\n      for more articles<\/span><\/font><\/p>\n<\/td>\n<p>&#13;<\/p>\n<td width=\"514\" valign=\"top\">\n<div align=\"left\">&#13;<\/p>\n<table width=\"99%\" height=\"114\">\n<tr>\n<td height=\"45\"><span class=\"style7\"><!-- Search Google -->&#13;<br \/>\n<center>&#13;<\/p>\n<form method=\"get\" action=\"http:\/\/www.google.com\/custom\" target=\"_top\">&#13;<\/p>\n<table bgcolor=\"#ffffff\">\n<tr>\n<td nowrap=\"nowrap\" valign=\"top\" align=\"left\" height=\"32\">&#13;<br \/>\n<a href=\"http:\/\/www.google.com\/\">&#13;<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.google.com\/logos\/Logo_25wht.gif\" border=\"0\" alt=\"Google\" align=\"middle\" width=\"75\" height=\"32\"\/><\/a>&#13;<br \/>\n<input type=\"text\" name=\"q\" size=\"31\" maxlength=\"255\" value=\"\"\/><input type=\"submit\" name=\"sa\" value=\"Search\"\/><input type=\"hidden\" name=\"client\" value=\"pub-5712520513640847\"\/><input type=\"hidden\" name=\"forid\" value=\"1\"\/><input type=\"hidden\" name=\"ie\" value=\"ISO-8859-1\"\/><input type=\"hidden\" name=\"oe\" value=\"ISO-8859-1\"\/><input type=\"hidden\" name=\"cof\" value=\"GALT:#008000;GL:1;DIV:#336699;VLC:663399;AH:center;BGC:FFFFFF;LBGC:336699;ALC:0000FF;LC:0000FF;T:000000;GFNT:0000FF;GIMP:0000FF;FORID:1;\"\/><input type=\"hidden\" name=\"hl\" value=\"en\"\/><\/td>\n<\/tr>\n<\/table>\n<\/form>\n<p>&#13;<br \/>\n<\/center>&#13;<br \/>\n<!-- Search Google -->&#13;<br \/>\n<\/span><\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<td align=\"left\" height=\"22\">\n<div align=\"justify\"><span class=\"style7\">&#13;<br \/>\n                <font color=\"#FB7014\" size=\"4\" face=\"Tahoma\">Book Marketing 101<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<td align=\"left\" height=\"19\">\n<div align=\"justify\"><span class=\"style2\">by: &#13;<br \/>\n                <font size=\"3\" face=\"Times New Roman\" color=\"#FB7014\">Jeremy M. Hoover<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<div id=\"article\">\n<td align=\"left\" height=\"12\"><span class=\"style2\">&#13;<\/p>\n<p>Francine Silverman. Book Marketing from A-Z (<a href=\"http:\/\/InfinityPublishing.com\" target=\"new\" rel=\"noopener noreferrer\">InfinityPublishing.com<\/a>, 2005). Trade paperback. 400 pages. $18.95 US.&#13;\n<\/p>\n<p>For beginning authors, book promotion is the key to success.  Whether an author self-publishes or is published by a major house, most often that author needs to market her book herself if she wants there to be any chance at all of it being successful.  Large publishing houses are too concerned with promoting the next blockbuster to focus even on mid-list titles, and smaller publishing houses usually don\u0092t have the resources to commit to marketing their titles.  Even worse off are those who self-publish, because when they receive their books, they are on their own.  Any marketing that happens, happens because of their efforts, and their efforts alone.&#13;\n<\/p>\n<p>What is a new author to do?  He can sit back and hope that his book sells somehow, or he can put money into a marketing plan and hope that plan is successful.  But without a marketing background, that money can be wasted quickly.  As a result, many authors don\u0092t market out of fear of loss and uncertainty, and sell far fewer books than they should.&#13;\n<\/p>\n<p>Into this void comes a wonderful book \u0096 Book Marketing from A-Z by Francine Silverman.  The sub-title explains it all: \u0093More than 300 authors share the peaks and pitfalls in promoting their books.\u0094&#13;\n<\/p>\n<p>Silverman hasn\u0092t so much written this book as she has edited it.  She is the successful author of two books, as well as the owner of a very influential book promotion newsletter (<a href=\"http:\/\/bookpromotionnewsletter.com\" target=\"new\" rel=\"noopener noreferrer\">http:\/\/bookpromotionnewsletter.com<\/a>).  Over a couple years of publishing her newsletter, she has collected marketing success stories from many authors, and, combined with her own expertise, has put it all together into an excellent resource.&#13;\n<\/p>\n<p>This book contains everything a new (or even experienced) author needs to begin marketing.  Authors might be surprised to learn that there are many free things they can do to market their books!  For example, I was surprised at how many authors related that something as simple as handing out bookmarks or pens stamped with their website and book name resulted in much publicity and many sales.&#13;\n<\/p>\n<p>The book is comprehensive\u0097arranged alphabetically, Silverman covers such topics as the importance of good reviews, what to do (or not do) at book signings, how to brand yourself, how to tie-in with holidays or movies, how speaking engagements can help a career blossom, and how to send out press kits.  There are two huge sections on using Internet technology (web sites, ezines, e-groups, etc.) and newsletters to build a following.  In my view, these two sections are the most informative sections of the book.&#13;\n<\/p>\n<p>Silverman has produced a timely, comprehensive, and very helpful book that new and expert authors will return to time and again as they build their writing careers.&#13;<\/p>\n<\/p>\n<table width=\"100%\" cellpadding=\"8\" cellspacing=\"0\" border=\"0\" bgcolor=\"#dddddd\">\n<tr>\n<td>\n<p><b>About The Author<\/b><\/p>\n<p>Jeremy Hoover is a proofreader and book reviewer. He proofreads and reviews religion books, poetry, and most fiction. Contact him at <a href=\"mailto:jeremyhoover@gmail.com\">jeremyhoover@gmail.com<\/a> or Hoover Reviews (<a href=\"http:\/\/hooverreviews.blogspot.com\" target=\"new\" rel=\"noopener noreferrer\">http:\/\/hooverreviews.blogspot.com<\/a>) for proofreading rates or to request a review.&#13;<br \/>\n&#13;\n<\/p>\n<form action=\"http:\/\/www.articlecity.com\/cgi-bin\/search.cgi\" method=\"post\">&#13;<br \/>\n<input type=\"hidden\" name=\"sf1\" value=\"The_Author\"\/><input type=\"hidden\" name=\"words\" value=\"Jeremy M. Hoover\"\/><\/p>\n<p align=\"center\"><input type=\"submit\" value=\"Other Articles by Jeremy M. Hoover\"\/><\/p>\n<\/form>\n<p>&#13;<br \/>\n&#13;<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p><i>This article was posted on March 23, 2005<\/i><\/p>\n<p><\/span><\/td>\n<p>&#13;\n            <\/p><\/div>\n<\/tr>\n<\/table>\n<\/div>\n<p align=\"left\">\u00a0        <\/p>\n<p>&#13;\n      <\/td>\n<p>&#13;<br \/>\n    <\/tr>\n<\/table>\n<hr width=\"800\" noshade=\"noshade\"\/><a href=\"https:\/\/on-line-interactivity.com\/ADSENSEWEBSITES\">RETURN TO ADSENSE BUSINESS-IN-A-BOX MASTER ARTICLE INDEX<\/a><\/p>\n<hr width=\"800\" noshade=\"noshade\"\/>\n<div class=\"fb-share-button\" data-href=\"https:\/\/on-line-interactivity.com\/\" data-layout=\"button\" data-size=\"large\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fon-line-interactivity.com%2F&amp;src=sdkpreparse\" class=\"fb-xfbml-parse-ignore\" rel=\"noopener noreferrer\">Share<\/a><\/div>\n<p>&#13;<\/p>\n<div id=\"fb-root\"\/>&#13;<br \/>\n<script async=\"\" defer=\"defer\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v4.0&amp;appId=103650273035821&amp;autoLogAppEvents=1\"\/><!-- End of FACEBOOK SHARE BUTTON CODE --><span class=\"style6\"><br \/><span class=\"style2\">\u00a92019 - All Rights Reserved by <a href=\"http:\/\/HelpMeFindFreedom.Online\">HelpMeFindFreedom.Online<\/a><br \/><a href=\"http:\/\/www.website.ws\/kvmlm2\/my.dhtml?sponsor=geekzonehostingcom&amp;bannercode=gif002&amp;language=english\"><img decoding=\"async\" src=\"http:\/\/images.website.ws\/images\/english\/banners\/kvmlm2\/468x60_02.gif\" border=\"0\"\/><\/a><\/span><\/span><\/div>\n<p>&#13;<br \/>\n<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; \u00a0 &#13; \u00a0&#13; &#13; &#13; &#13; Article Navigation &#13; Back To &#13; Main Page &#13; &#13; &#13; \u00a0 &#13; Click Here &#13; for more articles &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; Book Marketing 101 &#13; by: &#13; Jeremy M. 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