{"id":5964,"date":"2019-10-05T22:06:32","date_gmt":"2019-10-05T22:06:32","guid":{"rendered":"http:\/\/on-line-interactivity.com\/blog\/2019\/10\/05\/secrets-to-creating-great-headlines\/"},"modified":"2019-10-05T22:06:32","modified_gmt":"2019-10-05T22:06:32","slug":"secrets-to-creating-great-headlines","status":"publish","type":"post","link":"https:\/\/on-line-interactivity.com\/blog\/secrets-to-creating-great-headlines\/","title":{"rendered":"Secrets To Creating Great Headlines"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><body>&#13;<\/p>\n<div align=\"center\">&#13;<\/p>\n<p><a href=\"https:\/\/on-line-interactivity.com\">&#13;<br \/>\n  <img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/on-line-interactivity.com\/blog\/wp-content\/uploads\/2019\/12\/abbtop.jpg\" width=\"800\" height=\"120\"\/><\/a><br \/><a href=\"http:\/\/www.website.ws\/kvmlm2\/my.dhtml?sponsor=geekzonehostingcom&amp;bannercode=gif002&amp;language=english\"><img decoding=\"async\" src=\"http:\/\/images.website.ws\/images\/english\/banners\/kvmlm2\/468x60_02.gif\" border=\"0\"\/><\/a><\/p>\n<p>&#13;<\/p>\n<table width=\"800\" border=\"0\" cellspacing=\"0\" cellpadding=\"5\">\n<tr>\n<td colspan=\"2\">&#13;<br \/>\n\t  &#13;<\/p>\n<div align=\"center\">&#13;<br \/>\n\t     <script type=\"text\/javascript\"><![CDATA[<!--\ngoogle_ad_client = \"pub-5712520513640847\";\ngoogle_ad_width = 728;\ngoogle_ad_height = 90;\ngoogle_ad_format = \"728x90_as\";\ngoogle_ad_type = \"text_image\";\ngoogle_ad_channel =\"\";\ngoogle_color_border = \"336699\";\ngoogle_color_bg = \"FFFFFF\";\ngoogle_color_link = \"0000FF\";\ngoogle_color_url = \"008000\";\ngoogle_color_text = \"000000\";\n\/\/-->]]><\/script><script type=\"text\/javascript\" src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\"><![CDATA[\n         ]]><\/script>   &#13;<br \/>\n\t  \u00a0<\/div>\n<\/td>\n<p>&#13;<br \/>\n    <\/tr>\n<tr>\n<td width=\"260\" valign=\"top\">\n<p>\u00a0&#13;<br \/>\n\t  &#13;<br \/>\n\t  &#13;\n\t  <\/p>\n<div align=\"left\"><span class=\"style23\">&#13;<\/p>\n<p align=\"left\" class=\"style23\">Article Navigation <\/p>\n<p>&#13;<br \/>\n        <a href=\"index.html\"><font size=\"3\">Back To &#13;<br \/>\n          Main Page <\/font> <\/a> &#13;<\/p>\n<p\/><\/span><\/div>\n<p>&#13;<\/p>\n<p align=\"left\"\/>\n<hr\/>\n<p align=\"left\"><script type=\"text\/javascript\"><![CDATA[<!--\ngoogle_ad_client = \"pub-5712520513640847\";\ngoogle_ad_width = 250;\ngoogle_ad_height = 250;\ngoogle_ad_format = \"250x250_as\";\ngoogle_ad_type = \"text\";\ngoogle_ad_channel =\"\";\ngoogle_color_border = \"FFFFFF\";\ngoogle_color_bg = \"FFFFFF\";\ngoogle_color_link = \"0000FF\";\ngoogle_color_url = \"008000\";\ngoogle_color_text = \"000000\";\n\/\/-->]]><\/script><script type=\"text\/javascript\" src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\"><![CDATA[\n            ]]><\/script><\/p>\n<p>&#13;<br \/>\n            \u00a0<\/p>\n<p align=\"left\"><b><a href=\"index.html\"><font size=\"4\">&#13;<br \/>\n      <span style=\"background-color: #FF6600\">Click Here<\/span><\/font><\/a><\/b><font size=\"4\"><span style=\"background-color: #FF6600\"> &#13;<br \/>\n      for more articles<\/span><\/font><\/p>\n<\/td>\n<p>&#13;<\/p>\n<td width=\"514\" valign=\"top\">\n<div align=\"left\">&#13;<\/p>\n<table width=\"99%\" height=\"114\">\n<tr>\n<td height=\"45\"><span class=\"style7\"><!-- Search Google -->&#13;<br \/>\n<center>&#13;<\/p>\n<form method=\"get\" action=\"http:\/\/www.google.com\/custom\" target=\"_top\">&#13;<\/p>\n<table bgcolor=\"#ffffff\">\n<tr>\n<td nowrap=\"nowrap\" valign=\"top\" align=\"left\" height=\"32\">&#13;<br \/>\n<a href=\"http:\/\/www.google.com\/\">&#13;<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.google.com\/logos\/Logo_25wht.gif\" border=\"0\" alt=\"Google\" align=\"middle\" width=\"75\" height=\"32\"\/><\/a>&#13;<br \/>\n<input type=\"text\" name=\"q\" size=\"31\" maxlength=\"255\" value=\"\"\/><input type=\"submit\" name=\"sa\" value=\"Search\"\/><input type=\"hidden\" name=\"client\" value=\"pub-5712520513640847\"\/><input type=\"hidden\" name=\"forid\" value=\"1\"\/><input type=\"hidden\" name=\"ie\" value=\"ISO-8859-1\"\/><input type=\"hidden\" name=\"oe\" value=\"ISO-8859-1\"\/><input type=\"hidden\" name=\"cof\" value=\"GALT:#008000;GL:1;DIV:#336699;VLC:663399;AH:center;BGC:FFFFFF;LBGC:336699;ALC:0000FF;LC:0000FF;T:000000;GFNT:0000FF;GIMP:0000FF;FORID:1;\"\/><input type=\"hidden\" name=\"hl\" value=\"en\"\/><\/td>\n<\/tr>\n<\/table>\n<\/form>\n<p>&#13;<br \/>\n<\/center>&#13;<br \/>\n<!-- Search Google -->&#13;<br \/>\n<\/span><\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<td align=\"left\" height=\"22\">\n<div align=\"justify\"><span class=\"style7\">&#13;<br \/>\n                <font color=\"#FB7014\" size=\"4\" face=\"Tahoma\">Secrets to Creating Great Headlines<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<td align=\"left\" height=\"19\">\n<div align=\"justify\"><span class=\"style2\">by: &#13;<br \/>\n                <font size=\"3\" face=\"Times New Roman\" color=\"#FB7014\">Catherine Franz<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<div id=\"article\">\n<td align=\"left\" height=\"12\"><span class=\"style2\">By Catherine Franz<\/p>\n<p>&#13;<br \/>\nGreat!  You finished your piece and now need a headline.<br \/>&#13;<br \/>\nUsually headlines are less than ten words and need to be<br \/>&#13;<br \/>\nexpressed in short, expressive, active words.  This provides<br \/>&#13;<br \/>\nquick focus and pull in. By waiting until you know what you<br \/>&#13;<br \/>\nare ending up with, it will save you time.  You can give a<br \/>&#13;<br \/>\ntemporary headline while drafting.<\/p>\n<p>&#13;<br \/>\nIf you have a good lead paragraph, you will find the<br \/>&#13;<br \/>\nheadline. If you want to intrigue or hook your readers, look<br \/>&#13;<br \/>\nat the significant points instead. Which idea or thought can<br \/>&#13;<br \/>\nyou use as that hook.<\/p>\n<p>&#13;<br \/>\nHere are some tips on how to write that headline:<\/p>\n<p>&#13;<br \/>\n*  Grab a highlighter and underline the nouns and key words<br \/>&#13;<br \/>\nin your lead paragraph.<\/p>\n<p>&#13;<br \/>\n*  From the key words, imagine yourself composing a<br \/>&#13;<br \/>\ntelegram, and each word is costing you $10. Avoid articles<br \/>&#13;<br \/>\n&#8212; A, An, The &#8212; and prepositions &#8212; On, Under, Beside, etc.<\/p>\n<p>&#13;<br \/>\n*  Substitute simple but effective synonyms to keywords. Say<br \/>&#13;<br \/>\n&#8220;polls&#8221; instead of &#8220;elections&#8221; or &#8220;go on&#8221; instead of<br \/>&#13;<br \/>\n&#8220;continue.&#8221;<\/p>\n<p>&#13;<br \/>\n*  Write headlines that are simple and easy to read. Don&#8217;t<br \/>&#13;<br \/>\nuse heavy words. Use words that are short and familiar.<\/p>\n<p>&#13;<br \/>\n*  Directly give your story&#8217;s main idea at the beginning of<br \/>&#13;<br \/>\nyour headline.<\/p>\n<p>&#13;<br \/>\n*  Try and working in the main benefit the reader gets for<br \/>&#13;<br \/>\nreading further.  Also, add another benefit in the lead<br \/>&#13;<br \/>\nparagraph, to keep them moving forward.<\/p>\n<p>&#13;<br \/>\n*  Use dynamic and powerful words. Not what you think is<br \/>&#13;<br \/>\npowerful but what you reader is going to think as powerful.<\/p>\n<p>&#13;<br \/>\n*  Always be specific and avoid generalities.   &#8220;Do this and<br \/>&#13;<br \/>\nyou will get this&#8221; needs to be specific to be believable.<br \/>&#13;<br \/>\nProvide examples or statistics.  Give the result that is<br \/>&#13;<br \/>\nbelievable to the reader.<\/p>\n<p>&#13;<br \/>\n*  Only use a person\u0092s name in the headline if they are well<br \/>&#13;<br \/>\nknown. Provide a link to where someone can find out more<br \/>&#13;<br \/>\nabout this person.<\/p>\n<p>&#13;<br \/>\n*  Repeating key words, using weak verbs such as a, an, is,<br \/>&#13;<br \/>\nare, or starting the line with a verb is not recommended.<\/p>\n<p>&#13;<br \/>\n*  If you have to use abbreviations, do so only when the<br \/>&#13;<br \/>\nabbreviation is commonly known to your main target market.<br \/>&#13;<br \/>\nCreate a footnote for a definition or place the<br \/>&#13;<br \/>\nabbreviations in parentheses.<\/p>\n<p>&#13;<br \/>\n*  Use numbers only if important and write them in figures<br \/>&#13;<br \/>\n&#8212; use B for billion and M for million.<\/p>\n<p>&#13;<br \/>\n*  Even if your statistics are out standing you might night<br \/>&#13;<br \/>\nwant to state them.  If they are too unbelievable, people<br \/>&#13;<br \/>\nwill not buy.<\/p>\n<p>&#13;<br \/>\nThese thirteen tips are not all inclusive to all the tips<br \/>&#13;<br \/>\nand techniques you can use to create headlines.  When I<br \/>&#13;<br \/>\nwrote these I wanted to convey some suggestions for the<br \/>&#13;<br \/>\nfrequent mistakes I see made or unique recommendations that<br \/>&#13;<br \/>\nwill get your headline noticed quickly and build curiosity.<\/p>\n<p>&#13;<br \/>\nAbout The Author:<\/p>\n<p>&#13;<br \/>\nCatherine Franz, business and writing coach, resides in Virginia and is a syndicated columnist, radio producer, International speaker, and author.  Ezines  and other articles:  http:\/\/www.abundancecenter.com <br \/>&#13;<br \/>\nhttp:\/\/abundance.blogs.com <\/p>\n<p><b>This article is free for republishing<\/b><\/p>\n<p><\/span><\/td>\n<\/div>\n<\/tr>\n<tr>\n<td class=\"article_bio\">Catherine Franz, a veteran entrepreneur and CEO of Eagle<\/p>\n<p>&#13;<br \/>\nCommunications, resides in Virginia and is a syndicated<\/p>\n<p>&#13;<br \/>\ncolumnist, radio host, speaker, and master business coach. <\/p>\n<p>&#13;<br \/>\nhttp:\/\/www.abundancecenter.com <br \/>&#13;<br \/>\nblog:   http:\/\/abundance.blogs.com\/<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<\/table>\n<\/div>\n<p align=\"left\">\u00a0        <\/p>\n<p>&#13;\n      <\/td>\n<p>&#13;<br \/>\n    <\/tr>\n<\/table>\n<hr width=\"800\" noshade=\"noshade\"\/><a href=\"https:\/\/on-line-interactivity.com\/ADSENSEWEBSITES\">RETURN TO ADSENSE BUSINESS-IN-A-BOX MASTER ARTICLE INDEX<\/a><\/p>\n<hr width=\"800\" noshade=\"noshade\"\/>\n<div class=\"fb-share-button\" data-href=\"https:\/\/on-line-interactivity.com\/\" data-layout=\"button\" data-size=\"large\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fon-line-interactivity.com%2F&amp;src=sdkpreparse\" class=\"fb-xfbml-parse-ignore\" rel=\"noopener noreferrer\">Share<\/a><\/div>\n<p>&#13;<\/p>\n<div id=\"fb-root\"\/>&#13;<br \/>\n<script async=\"\" defer=\"defer\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v4.0&amp;appId=103650273035821&amp;autoLogAppEvents=1\"\/><!-- End of FACEBOOK SHARE BUTTON CODE --><span class=\"style6\"><br \/><span class=\"style2\">\u00a92019 - All Rights Reserved by <a href=\"http:\/\/HelpMeFindFreedom.Online\">HelpMeFindFreedom.Online<\/a><br \/><a href=\"http:\/\/www.website.ws\/kvmlm2\/my.dhtml?sponsor=geekzonehostingcom&amp;bannercode=gif002&amp;language=english\"><img decoding=\"async\" src=\"http:\/\/images.website.ws\/images\/english\/banners\/kvmlm2\/468x60_02.gif\" border=\"0\"\/><\/a><\/span><\/span><\/div>\n<p>&#13;<br \/>\n<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; \u00a0 &#13; \u00a0&#13; &#13; &#13; &#13; Article Navigation &#13; Back To &#13; Main Page &#13; &#13; &#13; \u00a0 &#13; Click Here &#13; for more articles &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; Secrets to Creating Great Headlines &#13; by: &#13; Catherine [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5964","post","type-post","status-publish","format-standard","hentry","category-adsense-business-in-a-box"],"_links":{"self":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts\/5964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/comments?post=5964"}],"version-history":[{"count":0,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts\/5964\/revisions"}],"wp:attachment":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/media?parent=5964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/categories?post=5964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/tags?post=5964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}