{"id":6051,"date":"2019-10-05T22:20:12","date_gmt":"2019-10-05T22:20:12","guid":{"rendered":"http:\/\/on-line-interactivity.com\/blog\/2019\/10\/05\/1-mistake-most-blogs-do\/"},"modified":"2019-10-05T22:20:12","modified_gmt":"2019-10-05T22:20:12","slug":"1-mistake-most-blogs-do","status":"publish","type":"post","link":"https:\/\/on-line-interactivity.com\/blog\/1-mistake-most-blogs-do\/","title":{"rendered":"1 Mistake Most Blogs Do"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><body>&#13;<\/p>\n<div align=\"center\">&#13;<\/p>\n<p><a href=\"https:\/\/on-line-interactivity.com\">&#13;<br \/>\n  <img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/on-line-interactivity.com\/blog\/wp-content\/uploads\/2019\/12\/abbtop.jpg\" width=\"800\" height=\"120\"\/><\/a><br \/><a 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class=\"style7\">&#13;<br \/>\n                <font color=\"#FB7014\" size=\"4\" face=\"Tahoma\">#1 Mistake Most Blogs Do<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<td align=\"left\" height=\"19\">\n<div align=\"justify\"><span class=\"style2\">by: &#13;<br \/>\n                <font size=\"3\" face=\"Times New Roman\" color=\"#FB7014\">Rok Hrastnik<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<div id=\"article\">\n<td align=\"left\" height=\"12\"><span class=\"style2\">Copyright 2005 Rok Hrastnik<\/p>\n<p>As much as this might surprise most bloggers, the #1 mistake most blogs are doing is not publishing their content via e-mail, as a supplement to their RSS feeds.&#13;<\/p>\n<p>Just think about it: while RSS is growing strong, it still only penetrates about 5-6% of the American online population. Furthermore, according to a recent BlogAds survey, &#8220;only 12 percent of the blog reading audience said it used RSS always or often&#8221;. &#13;<\/p>\n<p>If you&#8217;re delivering your blog content only via RSS, you&#8217;re missing out on about 80% or more of potential regular readership\/followship.&#13;<\/p>\n<p>THE KEY BLOG PROBLEM&#13;<\/p>\n<p>There are millions of blogs already, but really few people have the time to watch more than a few daily. But if they come back just once a week, they can be quickly overwhelmed with the amount of new content. &#13;<\/p>\n<p>That&#8217;s why it&#8217;s crucial to provide a &#8220;best of&#8221;, a helping hand to guide your readers to the &#8220;must-read&#8221; content you publish \u0085 and delivering this content either as a standalone \u0093blog-zine\u0094 or as part of your regular e-mail newsletter.&#13;<\/p>\n<p>WHAT SHOULD YOU DO?&#13;<\/p>\n<p>Deliver your blog posts as they are written via RSS, but then also publish a regular (weekly or monthly) e-mail e-zine with your &#8220;top blog posts&#8221; for those that are still not in to RSS.&#13;<\/p>\n<p>Don&#8217;t do just one channel, do both. &#13;<\/p>\n<p>E-mail is still the #1 end-user content delivery channel &#8230; whether we like it or not. Using e-mail (as a supplement to RSS) to deliver our content is just good business practice, at least for now.&#13;<\/p>\n<p>THE CHRIS PIRILLO EXAMPLE&#13;<\/p>\n<p>Chris Pirillo is the publisher of one of the most popular sites on the net, Lockergnome.com. He was actually the first to proclaim e-mail as being dead.&#13;<\/p>\n<p>But still, while he preferrs for his subscribers to use RSS instead of e-mail, that isn\u0092t stopping him from using or promoting either RSS or e-mail. &#13;<\/p>\n<p>COMPARING BLOGS, E-ZINES, E-MAIL AND RSS&#13;<\/p>\n<p>If you\u0092re reading this article and thinking that blogs are actually \u0093beyond e-mail\u0094, just consider the following reality.&#13;<\/p>\n<p>RSS and e-mail are content delivery channels; the tools that enable us to deliver our content to end-users. Blogs and e-zines on the other hand are two different internet media content formats, differing in how\/what content is provided and presented through them.&#13;<\/p>\n<p>RSS\/e-mail and blogs\/e-zines cannot be directly compared. Blog content and e-zine content can both be delivered via RSS and e-mail, and there is no direct business\/logical relation between, for example, blogs and RSS.&#13;<\/p>\n<p>Blogs are &#8220;personal&#8221; conversations, opinions and news, delivered in a linear structure, usually written in a more personal style, and confined to a limited number of content types.&#13;<\/p>\n<p>E-zines on the other hand are more similar to magazines or newspapers, carrying content presented in a complex non-linear content structure, and having the ability to carry many different content types that do not mix well together if provided through a linear content structure.&#13;<\/p>\n<p>A typical e-zine might include:&#13;<\/p>\n<p>&#8211; an editorial; &#13;<br \/>&#8211; a leading article, representing the prevailing topic of a specific e-zine issue; &#13;<br \/>&#8211; supporting articles, clearly structured to show they are secondary to the leading article; &#13;<br \/>&#8211; links to &#8220;best of&#8221; blog posts in the given timeframe; &#13;<br \/>&#8211; links to the most relevant forum topics and posts; &#13;<br \/>&#8211; a news section; &#13;<br \/>&#8211; a featured client case study; &#13;<br \/>&#8211; different advertisements (banner ads, textual ads, advertorials etc.); &#13;<br \/>&#8211; a featured consultant; &#13;<br \/>&#8211; a Q&amp;A section; &#13;<br \/>&#8211; a featured whitepaper; &#13;<br \/>&#8211; etc.&#13;<\/p>\n<p>Providing all of this content demands a complex content structure and a strong and experienced editor. The blog format simply does not provide the level of structure needed to effectively present such a complex content mix.&#13;<\/p>\n<p>But that&#8217;s not to say that blogs are in any way inferior to e-zines, they&#8217;re just different. And businesses need both, and they need to deliver both via RSS and e-mail.&#13;<\/p>\n<p>Personal preferences towards content delivery channels and internet content media formats have no place in business. What matters is what our audiences want and how they want it.&#13;<\/p>\n<p>&#13;<br \/>\n About the author:<br \/>&#13;<br \/>\n &#13;<br \/>\n  Rok Hrastnik is the author of \u00bbUnleash the Marketing &amp; Publishing Power of RSS\u00ab, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: <a href=\"http:\/\/rss.marketingstudies.net\/index.html?src=sa2\" target=\"_blank\" class=\"navigation\" rel=\"noopener noreferrer\">http:\/\/rss.marketingstudies.net\/index.html?src=sa2<\/a><\/p>\n<p><font size=\"-2\">Circulated by <a href=\"http:\/\/www.geekzonehosting.com\">GeekZoneHosting.Com &#8211; Register a domain name and get hosting for your own Adsense Website just like this one<\/a><\/font>&#13;<\/p>\n<hr size=\"-1\"\/><\/span><\/td>\n<p>&#13;\n            <\/p><\/div>\n<\/tr>\n<\/table>\n<\/div>\n<p align=\"left\">\u00a0        <\/p>\n<p>&#13;\n      <\/td>\n<p>&#13;<br \/>\n    <\/tr>\n<\/table>\n<hr width=\"800\" noshade=\"noshade\"\/><a href=\"https:\/\/on-line-interactivity.com\/ADSENSEWEBSITES\">RETURN TO ADSENSE BUSINESS-IN-A-BOX MASTER ARTICLE INDEX<\/a><\/p>\n<hr width=\"800\" noshade=\"noshade\"\/>\n<div class=\"fb-share-button\" data-href=\"https:\/\/on-line-interactivity.com\/\" data-layout=\"button\" data-size=\"large\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fon-line-interactivity.com%2F&amp;src=sdkpreparse\" class=\"fb-xfbml-parse-ignore\" rel=\"noopener noreferrer\">Share<\/a><\/div>\n<p>&#13;<\/p>\n<div id=\"fb-root\"\/>&#13;<br \/>\n<script async=\"\" defer=\"defer\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v4.0&amp;appId=103650273035821&amp;autoLogAppEvents=1\"\/><!-- End of FACEBOOK SHARE BUTTON CODE --><span class=\"style6\"><br \/><span class=\"style2\">\u00a92019 - All Rights Reserved by <a href=\"http:\/\/HelpMeFindFreedom.Online\">HelpMeFindFreedom.Online<\/a><br \/><a href=\"http:\/\/www.website.ws\/kvmlm2\/my.dhtml?sponsor=geekzonehostingcom&amp;bannercode=gif002&amp;language=english\"><img decoding=\"async\" src=\"http:\/\/images.website.ws\/images\/english\/banners\/kvmlm2\/468x60_02.gif\" border=\"0\"\/><\/a><\/span><\/span><\/div>\n<p>&#13;<br \/>\n<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; \u00a0 &#13; \u00a0&#13; &#13; &#13; &#13; Article Navigation &#13; Back To &#13; Main Page &#13; &#13; &#13; \u00a0 &#13; Click Here &#13; for more articles &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; #1 Mistake Most Blogs Do &#13; by: &#13; Rok [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6051","post","type-post","status-publish","format-standard","hentry","category-adsense-business-in-a-box"],"_links":{"self":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts\/6051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/comments?post=6051"}],"version-history":[{"count":0,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts\/6051\/revisions"}],"wp:attachment":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/media?parent=6051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/categories?post=6051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/tags?post=6051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}