{"id":6195,"date":"2019-10-05T22:20:12","date_gmt":"2019-10-05T22:20:12","guid":{"rendered":"http:\/\/on-line-interactivity.com\/blog\/2019\/10\/05\/top-five-lead-capture-tools-how-they-work\/"},"modified":"2019-10-05T22:20:12","modified_gmt":"2019-10-05T22:20:12","slug":"top-five-lead-capture-tools-how-they-work","status":"publish","type":"post","link":"https:\/\/on-line-interactivity.com\/blog\/top-five-lead-capture-tools-how-they-work\/","title":{"rendered":"Top Five Lead Capture Tools  How They Work"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><body>&#13;<\/p>\n<div align=\"center\">&#13;<\/p>\n<p><a href=\"https:\/\/on-line-interactivity.com\">&#13;<br \/>\n  <img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/on-line-interactivity.com\/blog\/wp-content\/uploads\/2019\/12\/abbtop.jpg\" width=\"800\" height=\"120\"\/><\/a><br \/><a href=\"http:\/\/www.website.ws\/kvmlm2\/my.dhtml?sponsor=geekzonehostingcom&amp;bannercode=gif002&amp;language=english\"><img decoding=\"async\" src=\"http:\/\/images.website.ws\/images\/english\/banners\/kvmlm2\/468x60_02.gif\" border=\"0\"\/><\/a><\/p>\n<p>&#13;<\/p>\n<table width=\"800\" border=\"0\" cellspacing=\"0\" cellpadding=\"5\">\n<tr>\n<td colspan=\"2\">&#13;<br \/>\n\t  &#13;<\/p>\n<div align=\"center\">&#13;<br \/>\n\t     <script type=\"text\/javascript\"><![CDATA[<!--\ngoogle_ad_client = \"pub-5712520513640847\";\ngoogle_ad_width = 728;\ngoogle_ad_height = 90;\ngoogle_ad_format = \"728x90_as\";\ngoogle_ad_type = \"text_image\";\ngoogle_ad_channel =\"\";\ngoogle_color_border = \"336699\";\ngoogle_color_bg = \"FFFFFF\";\ngoogle_color_link = \"0000FF\";\ngoogle_color_url = \"008000\";\ngoogle_color_text = \"000000\";\n\/\/-->]]><\/script><script type=\"text\/javascript\" src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\"><![CDATA[\n         ]]><\/script>   &#13;<br \/>\n\t  \u00a0<\/div>\n<\/td>\n<p>&#13;<br \/>\n    <\/tr>\n<tr>\n<td width=\"260\" valign=\"top\">\n<p>\u00a0&#13;<br \/>\n\t  &#13;<br \/>\n\t  &#13;\n\t  <\/p>\n<div align=\"left\"><span class=\"style23\">&#13;<\/p>\n<p align=\"left\" class=\"style23\">Article Navigation <\/p>\n<p>&#13;<br \/>\n        <a href=\"index.html\"><font size=\"3\">Back To &#13;<br \/>\n          Main Page <\/font> <\/a> &#13;<\/p>\n<p\/><\/span><\/div>\n<p>&#13;<\/p>\n<p align=\"left\"\/>\n<hr\/>\n<p align=\"left\"><script type=\"text\/javascript\"><![CDATA[<!--\ngoogle_ad_client = \"pub-5712520513640847\";\ngoogle_ad_width = 250;\ngoogle_ad_height = 250;\ngoogle_ad_format = \"250x250_as\";\ngoogle_ad_type = \"text\";\ngoogle_ad_channel =\"\";\ngoogle_color_border = \"FFFFFF\";\ngoogle_color_bg = \"FFFFFF\";\ngoogle_color_link = \"0000FF\";\ngoogle_color_url = \"008000\";\ngoogle_color_text = \"000000\";\n\/\/-->]]><\/script><script type=\"text\/javascript\" src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\"><![CDATA[\n            ]]><\/script><\/p>\n<p>&#13;<br \/>\n            \u00a0<\/p>\n<p align=\"left\"><b><a href=\"index.html\"><font size=\"4\">&#13;<br \/>\n      <span style=\"background-color: #FF6600\">Click Here<\/span><\/font><\/a><\/b><font size=\"4\"><span style=\"background-color: #FF6600\"> &#13;<br \/>\n      for more articles<\/span><\/font><\/p>\n<\/td>\n<p>&#13;<\/p>\n<td width=\"514\" valign=\"top\">\n<div align=\"left\">&#13;<\/p>\n<table width=\"99%\" height=\"114\">\n<tr>\n<td height=\"45\"><span class=\"style7\"><!-- Search Google -->&#13;<br \/>\n<center>&#13;<\/p>\n<form method=\"get\" action=\"http:\/\/www.google.com\/custom\" target=\"_top\">&#13;<\/p>\n<table bgcolor=\"#ffffff\">\n<tr>\n<td nowrap=\"nowrap\" valign=\"top\" align=\"left\" height=\"32\">&#13;<br \/>\n<a href=\"http:\/\/www.google.com\/\">&#13;<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.google.com\/logos\/Logo_25wht.gif\" border=\"0\" alt=\"Google\" align=\"middle\" width=\"75\" height=\"32\"\/><\/a>&#13;<br \/>\n<input type=\"text\" name=\"q\" size=\"31\" maxlength=\"255\" value=\"\"\/><input type=\"submit\" name=\"sa\" value=\"Search\"\/><input type=\"hidden\" name=\"client\" value=\"pub-5712520513640847\"\/><input type=\"hidden\" name=\"forid\" value=\"1\"\/><input type=\"hidden\" name=\"ie\" value=\"ISO-8859-1\"\/><input type=\"hidden\" name=\"oe\" value=\"ISO-8859-1\"\/><input type=\"hidden\" name=\"cof\" value=\"GALT:#008000;GL:1;DIV:#336699;VLC:663399;AH:center;BGC:FFFFFF;LBGC:336699;ALC:0000FF;LC:0000FF;T:000000;GFNT:0000FF;GIMP:0000FF;FORID:1;\"\/><input type=\"hidden\" name=\"hl\" value=\"en\"\/><\/td>\n<\/tr>\n<\/table>\n<\/form>\n<p>&#13;<br \/>\n<\/center>&#13;<br \/>\n<!-- Search Google -->&#13;<br \/>\n<\/span><\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<td align=\"left\" height=\"22\">\n<div align=\"justify\"><span class=\"style7\">&#13;<br \/>\n                <font color=\"#FB7014\" size=\"4\" face=\"Tahoma\">Top Five Lead Capture Tools &amp; How They Work<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<td align=\"left\" height=\"19\">\n<div align=\"justify\"><span class=\"style2\">by: &#13;<br \/>\n                <font size=\"3\" face=\"Times New Roman\" color=\"#FB7014\">Titus Hoskins<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<div id=\"article\">\n<td align=\"left\" height=\"12\"><span class=\"style2\">                 &#13;<br \/>Top Five Lead Capture Tools &amp; How They Work&#13;<br \/>by Titus Hoskins \u00a9 Copyright 2005&#13;<\/p>\n<p>Capturing leads is perhaps one of the most vital elements of &#13;<br \/>your web site. Done properly it can increase sales, boost &#13;<br \/>traffic and transform any site (including yours) into one of &#13;<br \/>those fantastic Internet success stories we all read about.&#13;<br \/>Yet, many webmasters are unaware or ignore these crucial lead &#13;<br \/>capture elements when designing their web sites.&#13;<\/p>\n<p>&#8216;Lead capture&#8217; simply means capturing or obtaining the contact &#13;<br \/>information (name and e-mail) of your site&#8217;s visitors. You &#13;<br \/>obtain permission to contact these subscribers at a later &#13;<br \/>date to inform them about your site&#8217;s updates, special events, &#13;<br \/>or any other promotional material dealing with your site. &#13;<br \/>Many marketers refer to this as building your &#8216;opt-in list&#8217;, &#13;<br \/>visitors opt-in or give you permission to contact them. &#13;<\/p>\n<p>Any webmaster can build a loyal list of contacts, customers, &#13;<br \/>or interested parties that will return again and again to &#13;<br \/>your web site. So here are Five Lead Capture Tools along &#13;<br \/>with a detailed explanation on how each one works:&#13;<\/p>\n<p>1. Opt-in List &#8211; Perhaps, the most important &#13;<br \/>lead capture tool that you can have on your site. It&#8217;s simply &#13;<br \/>an e-mail form that will capture the name and e-mail of your &#13;<br \/>visitors. Most savvy marketers and webmasters put an e-mail &#13;<br \/>capture form on each page of their site because visitors to &#13;<br \/>your site don&#8217;t always enter through the front door &#13;<br \/>i.e. your home page. &#13;<\/p>\n<p>Offer some great incentive, a free ebook or resource to &#13;<br \/>entice visitors to &#8216;opt-in&#8217; to your contact list. A pop-up &#13;<br \/>with a list of free gifts works well, so does offering a &#13;<br \/>sample of your ezine or newsletter. &#13;<\/p>\n<p>Most web hosts will supply you with the code for these &#13;<br \/>e-mail capture forms &#8211; just place this code on all your &#13;<br \/>pages. Some webmasters use a more informal &#8216;guest book&#8217; &#13;<br \/>method but it&#8217;s basically the same thing, you capture &#13;<br \/>e-mails and get permission to inform people of special&#13;<br \/>events\/updates relating to your site or product. &#13;<br \/>See example of an e-mail capture page with pop-up here: &#13;<br \/>http:\/\/www.bizwaremagic.com\/opt-in.htm&#13;<\/p>\n<p>2. Landing Pages. This tool is very similar &#13;<br \/>to the technique described above, and is mainly used in &#13;<br \/>affiliate marketing. Basically, a landing page is just that,&#13;<br \/>a potential customer\/visitor first lands on your landing &#13;<br \/>page and is then directed to the affiliate page or product &#13;<br \/>you&#8217;re promoting.&#13;<\/p>\n<p>Why do this?&#13;<\/p>\n<p>To capture your visitor&#8217;s contact information for further &#13;<br \/>follow-up. It is commonly known that it takes up to six or &#13;<br \/>seven e-mails before a potential customer buys a certain &#13;<br \/>product. By using a landing page, you build a contact list &#13;<br \/>for people interested in your product or promotion. &#13;<br \/>You now have a targeted list of interested leads to &#13;<br \/>promote your products to.&#13;<\/p>\n<p>These landing pages can be very simple, a few sentences and &#13;<br \/>an e-mail capture form. Some marketers make these landing &#13;<br \/>pages more elaborate &#8211; offering special bonuses and offers &#13;<br \/>if the potential buyer buys your featured product. See an &#13;<br \/>example of this here:&#13;<br \/>http:\/\/www.bizwaremagic.com\/article-announcer.htm&#13;<\/p>\n<p>3. Articles &#8211; Recently, there have been an &#13;<br \/>explosion of article writing on the web. One of the reasons, &#13;<br \/>besides bringing in targeted traffic to your site, articles &#13;<br \/>are great lead capture tools. People read your article, &#13;<br \/>and they become more interested in your site or product. &#13;<br \/>They are more willing to give you their contact information &#13;<br \/>&#8211; especially if you have written a well informed helpful &#13;<br \/>article.&#13;<\/p>\n<p>Simply adding your site&#8217;s url or your subscribe e-mail address &#13;<br \/>in the author&#8217;s resource box at the end of your article will &#13;<br \/>help you capture leads. (See below for example) Then place &#13;<br \/>these articles in online article directories like &#13;<br \/>ezinearticles.com or goarticles.com  &#8211; other webmasters will &#13;<br \/>pick up your articles and place them in their ezine and on &#13;<br \/>their sites. One of the most effective and underrated lead &#13;<br \/>capture tools you can use. Just try it! &#13;<\/p>\n<p>4. Desktop Software &#8211; This is a software product&#13;<br \/>that sits directly on the desktop of computer users. It can &#13;<br \/>put you in direct contact with potential customers or &#13;<br \/>interested parties. Many of these products are given away &#13;<br \/>free to your site&#8217;s visitors who download your product &#13;<br \/>and install it on their desktops&#8230;free desktop calendars, &#13;<br \/>wallpapers, personal planners, etc.&#13;<\/p>\n<p>How does it capture leads?&#13;<\/p>\n<p>These products usually have LIVE links to your web site, &#13;<br \/>company product and your contact e-mail information. Interested &#13;<br \/>customers will click thru to your sites or contact you directly &#13;<br \/>about your product or company. The best of these desktop &#13;<br \/>programs are very viral, friends and colleagues will pass &#13;<br \/>them around &#8211; resulting in more lead captures for your&#13;<br \/>business or web site.&#13;<\/p>\n<p>Here&#8217;s a Free Desktop Calendar example:&#13;<br \/>http:\/\/www.bizwaremagic.com\/Free_Desktop_Calendar.htm&#13;<\/p>\n<p>5. RSS &#8211; Perhaps the least understood and &#13;<br \/>the hardest to understand lead capture tool. RSS stands for &#13;<br \/>&#8216;Really Simple Syndication&#8217; and was first popularized by blogs &#13;<br \/>because blogs use XML and RSS feeds to syndicate their content.  &#13;<br \/>Don&#8217;t come to us, we will deliver. People can view a site&#8217;s &#13;<br \/>contents through RSS readers or an RSS equipped browser &#13;<br \/>without actually going to that site! &#13;<\/p>\n<p>How does it capture leads?&#13;<\/p>\n<p>Many ways! Perhaps, the most simple, webmasters place an &#13;<br \/>orange RSS icon on their web pages &#8211; anyone visiting can &#13;<br \/>add this RSS feed to their RSS readers or aggregators. Then &#13;<br \/>whenever this site is updated, the contents is syndicated or &#13;<br \/>sent to those who have subscribed to the feeds. Another &#13;<br \/>popular way, webmasters place &#8216;add to myYahoo&#8217; or &#8216;add to MyMSN&#8217; &#13;<br \/>buttons on their sites and visitors can subscribe to these &#13;<br \/>RSS feeds. This method of subscribing is also known as &#13;<br \/>&#8216;Live Bookmarks&#8217;.&#13;<\/p>\n<p>Popular RSS site feeds are picked up by other webmasters &#13;<br \/>and placed on their sites. Spreading these popular feeds &#13;<br \/>all over the Internet, and drawing back interested visitors &#13;<br \/>who are looking for more information. In essence, capturing &#13;<br \/>leads for your site.&#13;<\/p>\n<p>With Microsoft announcing the next version of Windows &#13;<br \/>will have RSS, be prepared for a big explosion in RSS list &#13;<br \/>building techniques. Under the &#8216;Creative Commons License&#8217;, &#13;<br \/>there is even greater potential for lead capture programs and &#13;<br \/>methods. Just make sure your site, already has a blog and &#13;<br \/>RSS feed(s) &#8211; you can put up a simple blog and RSS feed &#13;<br \/>within minutes for free with blogger.com which is owned&#13;<br \/>by Google. If you need help just try this simple guide:&#13;<br \/>http:\/\/www.bizwaremagic.com\/RSS\/Lead_Capture_Page.htm&#13;<\/p>\n<p>Hope you were paying attention as you read this article on &#13;<br \/>&#8216;lead capture tools&#8217; and noticed how the author has placed &#13;<br \/>&#8216;five examples&#8217; in this article. These are actually lead capture &#13;<br \/>tools the author (that would be me!) is using to build his contact &#13;<br \/>list. Not to mention, this article in itself is a great &#8216;lead &#13;<br \/>capture tool&#8217; &#8211; it works for me and it can work for you too. &#13;<br \/>Just place it on your site along with your e-mail capture form.&#13;<\/p>\n<p>And watch those leads come in.&#13;<\/p>\n<p>&#13;<br \/>\n About the author:<br \/>&#13;<br \/>\n &#13;<br \/>\n  To Put RSS On Your Site Within Minutes &#8211; Visit This Link:<a href=\"http:\/\/www.bizwaremagic.com\/RSS\/Lead_Capture_Page.htm\">RSS and Blogging Guide<\/a> <br \/>This article may be freely distributed if this resource box stays attached. <br \/>Get a <a href=\"http:\/\/www.bizwaremagic.com\/Free_Desktop_Calendar.htm\">Free Desktop Calendar &amp; Planner<\/a> compliments of the Author and DATEwise. <\/p>\n<p><font size=\"-2\">Circulated by <a href=\"http:\/\/www.geekzonehosting.com\">GeekZoneHosting.Com &#8211; Register a domain name and get hosting for your own Adsense Website just like this one<\/a><\/font>&#13;<\/p>\n<hr size=\"-1\"\/><\/span><\/td>\n<p>&#13;\n            <\/p><\/div>\n<\/tr>\n<\/table>\n<\/div>\n<p align=\"left\">\u00a0        <\/p>\n<p>&#13;\n      <\/td>\n<p>&#13;<br \/>\n    <\/tr>\n<\/table>\n<hr width=\"800\" noshade=\"noshade\"\/><a href=\"https:\/\/on-line-interactivity.com\/ADSENSEWEBSITES\">RETURN TO ADSENSE BUSINESS-IN-A-BOX MASTER ARTICLE INDEX<\/a><\/p>\n<hr width=\"800\" noshade=\"noshade\"\/>\n<div class=\"fb-share-button\" data-href=\"https:\/\/on-line-interactivity.com\/\" data-layout=\"button\" data-size=\"large\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fon-line-interactivity.com%2F&amp;src=sdkpreparse\" class=\"fb-xfbml-parse-ignore\" rel=\"noopener noreferrer\">Share<\/a><\/div>\n<p>&#13;<\/p>\n<div id=\"fb-root\"\/>&#13;<br \/>\n<script async=\"\" defer=\"defer\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v4.0&amp;appId=103650273035821&amp;autoLogAppEvents=1\"\/><!-- End of FACEBOOK SHARE BUTTON CODE --><span class=\"style6\"><br \/><span class=\"style2\">\u00a92019 - All Rights Reserved by <a href=\"http:\/\/HelpMeFindFreedom.Online\">HelpMeFindFreedom.Online<\/a><br \/><a href=\"http:\/\/www.website.ws\/kvmlm2\/my.dhtml?sponsor=geekzonehostingcom&amp;bannercode=gif002&amp;language=english\"><img decoding=\"async\" src=\"http:\/\/images.website.ws\/images\/english\/banners\/kvmlm2\/468x60_02.gif\" border=\"0\"\/><\/a><\/span><\/span><\/div>\n<p>&#13;<br \/>\n<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; \u00a0 &#13; \u00a0&#13; &#13; &#13; &#13; Article Navigation &#13; Back To &#13; Main Page &#13; &#13; &#13; \u00a0 &#13; Click Here &#13; for more articles &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; Top Five Lead Capture Tools &amp; How They Work [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6195","post","type-post","status-publish","format-standard","hentry","category-adsense-business-in-a-box"],"_links":{"self":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts\/6195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/comments?post=6195"}],"version-history":[{"count":0,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts\/6195\/revisions"}],"wp:attachment":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/media?parent=6195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/categories?post=6195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/tags?post=6195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}