{"id":6225,"date":"2019-10-05T22:06:25","date_gmt":"2019-10-05T22:06:25","guid":{"rendered":"http:\/\/on-line-interactivity.com\/blog\/2019\/10\/05\/businesses-are-asking-to-blog-or-not-to-blog\/"},"modified":"2019-10-05T22:06:25","modified_gmt":"2019-10-05T22:06:25","slug":"businesses-are-asking-to-blog-or-not-to-blog","status":"publish","type":"post","link":"https:\/\/on-line-interactivity.com\/blog\/businesses-are-asking-to-blog-or-not-to-blog\/","title":{"rendered":"Businesses Are Asking  To Blog Or Not To Blog"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><body>&#13;<\/p>\n<div align=\"center\">&#13;<\/p>\n<p><a href=\"https:\/\/on-line-interactivity.com\">&#13;<br \/>\n  <img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/on-line-interactivity.com\/blog\/wp-content\/uploads\/2019\/12\/abbtop.jpg\" width=\"800\" height=\"120\"\/><\/a><br \/><a 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class=\"style7\">&#13;<br \/>\n                <font color=\"#FB7014\" size=\"4\" face=\"Tahoma\">Businesses are Asking: To Blog or Not to Blog?<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<td align=\"left\" height=\"19\">\n<div align=\"justify\"><span class=\"style2\">by: &#13;<br \/>\n                <font size=\"3\" face=\"Times New Roman\" color=\"#FB7014\">Allison Nazarian<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<div id=\"article\">\n<td align=\"left\" height=\"12\"><span class=\"style2\">&#13;<\/p>\n<p>That\u0092s the question lots of people are asking \u0096 and the answers are as varied as all the blogs out there in cyberspace. &#13;\n<\/p>\n<p>Oh, and in case you don\u0092t know what blogs are, they\u0092re web logs that are updated regularly, sometimes daily, kind of like an online diary. Even if you\u0092re aware of blogs, you may have thought they were reserved for your teenage daughter\u0085but think again!&#13;\n<\/p>\n<p>Millions and millions&#13;\n<\/p>\n<p>Blogs are growing like \u0085 well \u0085 blogs. Literally hundreds of corporations now have their own blogs. If you\u0092re thinking names like Microsoft, Cisco, Sun Microsystems and IBM, you\u0092re right. But add to that some surprising bloggers, including Boeing, P.R. firms Hill &amp; Knowlton and Burson-Marsteller, Stone Creek Coffee Roasters and even a Savile Row Tailor, Thomas Mahon, and you\u0092ll get an idea of just how big the idea of creating on-line logs has become. &#13;\n<\/p>\n<p>In fact, there are more than 9 million blogs out there, with 40,000 new ones popping up each day. Admittedly, some are just plain silly (and not just those teenage girls). But even assuming that 99.9% aren\u0092t worth reading, that leaves at least 40 new ones \u0096 every single day \u0096 that could be talking to your customers or engaging your employees.&#13;\n<\/p>\n<p>So, what does it all mean for business?&#13;\n<\/p>\n<p>Blogs have evolved into the latest approach to web content. Whether blogging is a here-today, gone-tomorrow fad or proves to be a new way to communicate with customers \u0096 either existing or potential \u0096 remains to be seen, but it deserves at least a closer examination. &#13;\n<\/p>\n<p>Many companies under pressure to keep website content fresh and attractive think blogs are the answer. Innovative content is becoming a must for online businesses, both to be found by search engines and to give visitors a reason to return (and to buy). &#13;\n<\/p>\n<p>Business blogs let companies give customers industry news and tell them how their products can be beneficial. And the fact that copy is updated daily increases the chances that search engines will find your site. &#13;\n<\/p>\n<p>Ready to jump on the bandwagon?&#13;\n<\/p>\n<p>If you decide to use a blog for your business, you must set a schedule and stick to it. Tell your readers what to expect and when to expect it. Blogs can direct attention to areas of your business that you want to showcase. You manage the content, but let your readers and customers guide you.&#13;\n<\/p>\n<p>Blogs may or may not be for you, but you can\u0092t afford to ignore them, because they\u0092re changing how businesses communicate. Deciding to blog or not to blog is undoubtedly your decision, but keep in mind that ideas circulate at warp speed and customers are always out there, sniffing around for deals. And thousands of companies are looking at ways to collect ideas from blogs, dust ads into them, and even determine what their competitors are up to.&#13;\n<\/p>\n<p>Whatever you do, have fun and good luck!&#13;<\/p>\n<\/p>\n<table width=\"100%\" cellpadding=\"8\" cellspacing=\"0\" border=\"0\" bgcolor=\"#dddddd\">\n<tr>\n<td>\n<p><b>About The Author<\/b><\/p>\n<p>Allison Nazarian is president and chief copywriter of Get It In Writing, a Florida-based company that helps businesses nationwide harness the power of words to sell, inform and publicize. Allison can be reached at 561.487.3917 or <a href=\"mailto:anazarian@getitinwriting.biz\">anazarian@getitinwriting.biz<\/a>.&#13;\n<\/p>\n<p>Copyright \u00a9 Get It In Writing, Inc. May be reprinted without permission of Get It In Writing, Inc and Allison Nazarian if in full, unchanged format and with complete attribution to author. &#13;\n<\/p>\n<p><a href=\"http:\/\/getitinwriting.biz\" target=\"new\" rel=\"noopener noreferrer\">getitinwriting.biz<\/a>&#13;<br \/>\n&#13;\n<\/p>\n<form action=\"http:\/\/www.articlecity.com\/cgi-bin\/search.cgi\" method=\"post\">&#13;<br \/>\n<input type=\"hidden\" name=\"sf1\" value=\"The_Author\"\/><input type=\"hidden\" name=\"words\" value=\"Allison Nazarian\"\/><\/p>\n<p align=\"center\"><input type=\"submit\" value=\"Other Articles by Allison Nazarian\"\/><\/p>\n<\/form>\n<p>&#13;<br \/>\n&#13;<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p><i>This article was posted on December 15, 2005<\/i><\/p>\n<p><\/span><\/td>\n<p>&#13;\n            <\/p><\/div>\n<\/tr>\n<\/table>\n<\/div>\n<p align=\"left\">\u00a0        <\/p>\n<p>&#13;\n      <\/td>\n<p>&#13;<br \/>\n    <\/tr>\n<\/table>\n<hr width=\"800\" noshade=\"noshade\"\/><a href=\"https:\/\/on-line-interactivity.com\/ADSENSEWEBSITES\">RETURN TO ADSENSE BUSINESS-IN-A-BOX MASTER ARTICLE INDEX<\/a><\/p>\n<hr width=\"800\" noshade=\"noshade\"\/>\n<div class=\"fb-share-button\" data-href=\"https:\/\/on-line-interactivity.com\/\" data-layout=\"button\" data-size=\"large\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fon-line-interactivity.com%2F&amp;src=sdkpreparse\" class=\"fb-xfbml-parse-ignore\" rel=\"noopener noreferrer\">Share<\/a><\/div>\n<p>&#13;<\/p>\n<div id=\"fb-root\"\/>&#13;<br \/>\n<script async=\"\" defer=\"defer\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v4.0&amp;appId=103650273035821&amp;autoLogAppEvents=1\"\/><!-- End of FACEBOOK SHARE BUTTON CODE --><span class=\"style6\"><br \/><span class=\"style2\">\u00a92019 - All Rights Reserved by <a href=\"http:\/\/HelpMeFindFreedom.Online\">HelpMeFindFreedom.Online<\/a><br \/><a href=\"http:\/\/www.website.ws\/kvmlm2\/my.dhtml?sponsor=geekzonehostingcom&amp;bannercode=gif002&amp;language=english\"><img decoding=\"async\" src=\"http:\/\/images.website.ws\/images\/english\/banners\/kvmlm2\/468x60_02.gif\" border=\"0\"\/><\/a><\/span><\/span><\/div>\n<p>&#13;<br \/>\n<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; \u00a0 &#13; \u00a0&#13; &#13; &#13; &#13; Article Navigation &#13; Back To &#13; Main Page &#13; &#13; &#13; \u00a0 &#13; Click Here &#13; for more articles &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; Businesses are Asking: To Blog or Not to Blog? 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