{"id":6239,"date":"2019-10-05T22:06:25","date_gmt":"2019-10-05T22:06:25","guid":{"rendered":"http:\/\/on-line-interactivity.com\/blog\/2019\/10\/05\/how-to-write-a-solution-savvy-sales-letter-to-t\/"},"modified":"2019-10-05T22:06:25","modified_gmt":"2019-10-05T22:06:25","slug":"how-to-write-a-solution-savvy-sales-letter-to-t","status":"publish","type":"post","link":"https:\/\/on-line-interactivity.com\/blog\/how-to-write-a-solution-savvy-sales-letter-to-t\/","title":{"rendered":"How To Write A Solution Savvy Sales Letter To T"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><body>&#13;<\/p>\n<div align=\"center\">&#13;<\/p>\n<p><a href=\"https:\/\/on-line-interactivity.com\">&#13;<br \/>\n  <img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"http:\/\/on-line-interactivity.com\/blog\/wp-content\/uploads\/2019\/12\/abbtop.jpg\" width=\"800\" height=\"120\"\/><\/a><br \/><a 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class=\"style7\">&#13;<br \/>\n                <font color=\"#FB7014\" size=\"4\" face=\"Tahoma\">How To Write A Solution-Savvy Sales Letter to To Get Clients<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<td align=\"left\" height=\"19\">\n<div align=\"justify\"><span class=\"style2\">by: &#13;<br \/>\n                <font size=\"3\" face=\"Times New Roman\" color=\"#FB7014\">Brian Konradt<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<div id=\"article\">\n<td align=\"left\" height=\"12\"><span class=\"style2\"><\/p>\n<p>Too many sales letters are shaped into paper airplanes and flown  into trash cans because freelancers write sales letters that sell  their services. These freelancers have never listened to the quietly- whispered secret that says their sales letters should sell  solutions, not services, to yield the best results.\n<\/p>\n<p>Solutions are jewels; they shimmer in sales pieces.\n<\/p>\n<p>Prospects will peruse your sales letter if they discover you have a  solution (or solutions) to their existing or future problem or  problems.\n<\/p>\n<p>To write a &#8220;solution-savvy&#8221; sales letter follow the copywriter\u0092s  adage: write &#8220;client-centered&#8221; copy. Zero in on the prospect, his  business, his needs, his problems. Then pitch yourself as the  freelancer who can fulfill his needs and solve his problems. Crown  your claims with clients whom you\u0092ve worked for and specific results you\u0092ve achieved on solving similar problems.\n<\/p>\n<p>Here are four softly-whispered secrets to write a solution-savvy  sales letter:\n<\/p>\n<p>\u0095 SECRET #1: FOCUS ON THE CLIENT\u0092S NEED OR PROBLEM.\n<\/p>\n<p>As a freelancer writing for this client\u0092s business and industry, you should know the type of needs and problems the client faces regularly \u0097 or could face in the future. Zero in on a specific need or problem that is hurting the client\u0092s profitability or productivity. (Note: prospects are more motivated to contact you if you pitch yourself as a freelancer who has a solution to a present problem, rather than a future or potential problem).\n<\/p>\n<p>\u0095 SECRET #2: FOCUS ON THE BENEFITS OF SOLVING THE PROBLEM OR MEETING THE NEED.\n<\/p>\n<p>Tell the prospect what he and his business can gain if his problem is solved. Usually, it means an increase in profitability or productivity. Maybe both. Also stress the possible consequences of not taking action now to solve this problem.\n<\/p>\n<p>\u0095 SECRET #3: WHAT IS THE SOLUTION?\n<\/p>\n<p>Here is where you present your solution. First, describe the service you are recommending. A press kit? Direct mail package? A series of ads?\n<\/p>\n<p>\u0097 Tie it into the client\u0092s needs. The client may have a new product to promote; he needs a low-cost marketing method that will produce lucrative results.\n<\/p>\n<p>\u0097 Stress your uniqueness to undertake this task. Why you \u0097 and not someone else? What qualifications do you brandish and what type of specific results have you achieved for similar businesses with the same type of problem?\n<\/p>\n<p>\u0097 Offer secondary solutions that also may work to solve the client\u0092s problem. These secondary solutions also may be alternatives that the client\u0092s competition is using; if this is the case, point out their weaknesses and emphasize why your primary solution is better.\n<\/p>\n<p>\u0095 SECRET #4: THE &#8220;CLIENT-CENTERED&#8221; CONSUMMATION.\n<\/p>\n<p>The closing of your sales letter should show the client that the benefits predictably outweigh the costs. If the client is investing $6,000 for you to write a DM package, the client doesn\u0092t just get a DM package; he receives exposure for his new product, generates new leads and sales, targets specific segments of his market, increases his company\u0092s profit, etc.\n<\/p>\n<p>Secondly, recommend a call-for-action schedule. Tell the client when you\u0092re available, how long the project will take, and when he can expect it by.\n<\/p>\n<p>Here\u0092s a list of common solutions that clients often seek.\n<\/p>\n<p>Your solution is the:\n<\/p>\n<ul>\n<li>least expensive\n\t<\/li>\n<li>best value\n\t<\/li>\n<li>most reliable\n\t<\/li>\n<li>most advanced\n<\/li>\n<\/ul>\n<p>Your solution offers:<\/p>\n<ul>\n<li>the most flexibility\n\t<\/li>\n<li>the highest return for the client\u0092s investment\n\t<\/li>\n<li>the highest quality\n\t<\/li>\n<li>the most competent controls to measure results\n\t<\/li>\n<li>Your solution saves time\n\t<\/li>\n<li>Your solution will produce the highest customer\/client satisfaction\n\t<\/li>\n<li>Your solution eliminates or automates the most labor-intensive operations\n\t<\/li>\n<li>Your solution profits on new or emerging trends\n<\/li>\n<\/ul>\n<p>\u00a9 B. Konradt<\/p>\n<\/p>\n<table width=\"100%\" cellpadding=\"8\" cellspacing=\"0\" border=\"0\" bgcolor=\"#dddddd\">\n<tr>\n<td>\n<p><b>About The Author<\/b><\/p>\n<p>Brian Konradt is a former freelance copywriter and graphic designer, and founder of <a href=\"http:\/\/FreelanceWriting.Com\" target=\"new\" rel=\"noopener noreferrer\">FreelanceWriting.Com<\/a> (<a href=\"http:\/\/www.freelancewriting.com\" target=\"new\" rel=\"noopener noreferrer\">http:\/\/www.freelancewriting.com<\/a>), a free web site to help writers master the business and creative sides of freelance writing.\n<\/p>\n<form action=\"http:\/\/www.articlecity.com\/cgi-bin\/search.cgi\" method=\"post\">\n<input type=\"hidden\" name=\"sf1\" value=\"The_Author\"\/><input type=\"hidden\" name=\"words\" value=\"Brian Konradt\"\/><\/p>\n<p align=\"center\"><input type=\"submit\" value=\"Other Articles by Brian Konradt\"\/><\/p>\n<\/form>\n<\/td>\n<\/tr>\n<\/table>\n<p><i>This article was posted on May 20, 2004<\/i><\/p>\n<p><\/span><\/td>\n<p>&#13;\n            <\/p><\/div>\n<\/tr>\n<\/table>\n<\/div>\n<p align=\"left\">\u00a0        <\/p>\n<p>&#13;\n      <\/td>\n<p>&#13;<br \/>\n    <\/tr>\n<\/table>\n<hr width=\"800\" noshade=\"noshade\"\/><a href=\"https:\/\/on-line-interactivity.com\/ADSENSEWEBSITES\">RETURN TO ADSENSE BUSINESS-IN-A-BOX MASTER ARTICLE INDEX<\/a><\/p>\n<hr width=\"800\" noshade=\"noshade\"\/>\n<div class=\"fb-share-button\" data-href=\"https:\/\/on-line-interactivity.com\/\" data-layout=\"button\" data-size=\"large\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fon-line-interactivity.com%2F&amp;src=sdkpreparse\" class=\"fb-xfbml-parse-ignore\" rel=\"noopener noreferrer\">Share<\/a><\/div>\n<p>&#13;<\/p>\n<div id=\"fb-root\"\/>&#13;<br \/>\n<script async=\"\" defer=\"defer\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v4.0&amp;appId=103650273035821&amp;autoLogAppEvents=1\"\/><!-- End of FACEBOOK SHARE BUTTON CODE --><span class=\"style6\"><br \/><span class=\"style2\">\u00a92019 - All Rights Reserved by <a href=\"http:\/\/HelpMeFindFreedom.Online\">HelpMeFindFreedom.Online<\/a><br \/><a href=\"http:\/\/www.website.ws\/kvmlm2\/my.dhtml?sponsor=geekzonehostingcom&amp;bannercode=gif002&amp;language=english\"><img decoding=\"async\" src=\"http:\/\/images.website.ws\/images\/english\/banners\/kvmlm2\/468x60_02.gif\" border=\"0\"\/><\/a><\/span><\/span><\/div>\n<p>&#13;<br \/>\n<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; \u00a0 &#13; \u00a0&#13; &#13; &#13; &#13; Article Navigation &#13; Back To &#13; Main Page &#13; &#13; &#13; \u00a0 &#13; Click Here &#13; for more articles &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; How To Write A Solution-Savvy Sales Letter to To [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ai_generated_summary":"","wpai_meta_description":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-6239","post","type-post","status-publish","format-standard","hentry","category-adsense-business-in-a-box"],"_links":{"self":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts\/6239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/comments?post=6239"}],"version-history":[{"count":0,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts\/6239\/revisions"}],"wp:attachment":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/media?parent=6239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/categories?post=6239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/tags?post=6239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}