{"id":6242,"date":"2019-09-22T02:28:30","date_gmt":"2019-09-22T02:28:30","guid":{"rendered":"http:\/\/on-line-interactivity.com\/blog\/2019\/09\/22\/index-15\/"},"modified":"2019-09-22T02:28:30","modified_gmt":"2019-09-22T02:28:30","slug":"index-15","status":"publish","type":"post","link":"https:\/\/on-line-interactivity.com\/blog\/index-15\/","title":{"rendered":"Sales Letter"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><body>&#13;<\/p>\n<div align=\"center\">&#13;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"http:\/\/on-line-interactivity.com\/blog\/wp-content\/uploads\/2019\/12\/abbtop.jpg\" width=\"800\" height=\"120\"\/><\/p>\n<p>&#13;<\/p>\n<table width=\"800\" border=\"0\" cellspacing=\"0\" cellpadding=\"5\" height=\"627\">\n<tr>\n<td colspan=\"2\" height=\"11\" width=\"790\">&#13;<br \/>\n\t  &#13;<br \/>\n<script type=\"text\/javascript\"><![CDATA[<!--\ngoogle_ad_client = \"pub-5712520513640847\";\ngoogle_ad_width = 728;\ngoogle_ad_height = 90;\ngoogle_ad_format = \"728x90_as\";\ngoogle_ad_type = \"text\";\ngoogle_ad_channel =\"\";\ngoogle_color_border = \"FFFFFF\";\ngoogle_color_bg = \"FFFFFF\";\ngoogle_color_link = \"0000FF\";\ngoogle_color_url = \"008000\";\ngoogle_color_text = \"000000\";\n\/\/-->]]><\/script><script type=\"text\/javascript\" src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\"><![CDATA[\n        ]]><\/script><\/td>\n<p>&#13;<br \/>\n    <\/tr>\n<tr>\n<td width=\"278\" valign=\"top\" bgcolor=\"#C2D5FC\" bordercolor=\"#CCCCCC\" height=\"602\" align=\"left\" bordercolorlight=\"#FF6600\" bordercolordark=\"#FF6600\">&#13;<\/p>\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"border-collapse: collapse\" bordercolor=\"#111111\" width=\"100%\" id=\"AutoNumber1\">\n<tr>\n<td width=\"100%\"><b>&#13;<br \/>\n          <font color=\"#FB7014\" face=\"Tahoma\" size=\"2\">Read Articles:<\/font><\/b><\/td>\n<p>&#13;<br \/>\n        <\/tr>\n<\/table>\n<p align=\"left\"><b><font face=\"Tahoma\" size=\"2\"><br \/>&#13;<br \/>\n\u00a0<a href=\"writing-the-perfect-sales-letter.html\">Writing The Perfect Sales Letter<\/a><\/p>\n<p>&#13;<br \/>\n\u00a0<a href=\"tips-on-writing-a-killer-sales-letter.html\">Tips On Writing A Killer Sales Letter<\/a><\/p>\n<p>&#13;<br \/>\n\u00a0<a href=\"how-to-write-a-solution-savvy-sales-letter-to-t.html\">How To Write A Solution-Savvy Sales Letter to T&#8230;<\/a><\/p>\n<p>&#13;<br \/>\n\u00a0<a href=\"10-tips-on-how-to-write-a-sales-letter.html\">10 Tips on How To Write A Sales Letter<\/a><\/p>\n<p>&#13;<br \/>\n\u00a0<a href=\"it-s-time-to-start-that-swipe-file.html\">It&#8217;s Time To Start That &#8220;Swipe&#8221; 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<a href=\"index-2.html\">2<\/a><br \/><\/font><\/b>&#13;\n      <\/p>\n<p>\u00a0<\/p>\n<\/td>\n<p>&#13;<\/p>\n<td width=\"502\" valign=\"top\" height=\"602\" align=\"left\">&#13;<br \/>\n      <font color=\"#FF6600\" size=\"5\"><b class=\"titler\">Writing The Perfect Sales &#13;<br \/>\n      Letter<\/b><\/font><br \/>&#13;<br \/>\n      \u00a0by: <font color=\"#FF6600\"><b class=\"author\">David Hennebery<\/b> <\/font>&#13;<\/p>\n<p>Before you actually write the e-book we are going to write the sales &#13;<br \/>\n      letter first. Now I suggest you write it in Microsoft Word and save it. &#13;<br \/>\n      Then we can transfer it to the main \u0093Sales site Page\u0094 when we are &#13;<br \/>\n      designing our basic site in step 5 <\/p>\n<p>&#13;<\/p>\n<p>The main reason we are writing our sales copy before we ever write a &#13;<br \/>\n      word in our e-Book is because it hasn\u0092t actually being created yet, which &#13;<br \/>\n      means there is absolutely no limit what you can write in your sales &#13;<br \/>\n      letter. The sales letter doesn\u0092t fit the e-Book; it\u0092s the other way &#13;<br \/>\n      around. <\/p>\n<p>&#13;<\/p>\n<p>Now you can describe exactly what your e-Book will show to the &#13;<br \/>\n      potential customer. There are no restrictions on what you can write in the &#13;<br \/>\n      sales letter. When the sales letter is completed you can then incorporate &#13;<br \/>\n      all the ideas you have come up with into your e-Book <\/p>\n<p>&#13;<\/p>\n<p>Your sales copy must do the following three things <\/p>\n<p>&#13;<\/p>\n<p>\u0095 Get the attention of the prospects <br \/>&#13;<br \/>\n      \u0095 Communicate the benefits of the product <br \/>&#13;<br \/>\n      \u0095 Persuade the prospects into the desired action <\/p>\n<p>&#13;<\/p>\n<p>Remember the most important part of your page design is your actual &#13;<br \/>\n      sales copy. A fancy website and graphics help but the key is in the words &#13;<br \/>\n      used <\/p>\n<p>&#13;<\/p>\n<p>Sales letter Structure <\/p>\n<p>&#13;<\/p>\n<p>\u0095 Header\/Title <br \/>&#13;<br \/>\n      \u0095 Promises <br \/>&#13;<br \/>\n      \u0095 Testimonial <br \/>&#13;<br \/>\n      \u0095 Info product <br \/>&#13;<br \/>\n      \u0095 Benefit <br \/>&#13;<br \/>\n      \u0095 Bonuses <br \/>&#13;<br \/>\n      \u0095 Guarantee <br \/>&#13;<br \/>\n      \u0095 Summary <\/p>\n<p>&#13;<\/p>\n<p>This is the structure that you should use for your sales copy. If you &#13;<br \/>\n      check out the best sales letter they will all follow this formula? <\/p>\n<p>&#13;<\/p>\n<p>Header <\/p>\n<p>&#13;<\/p>\n<p>The main function of the header\/title is to grab the reader\u0092s &#13;<br \/>\n      attention. The header should be displayed in a large, bold font. This &#13;<br \/>\n      demands your potential customer\u0092s attention and intrigues them to read &#13;<br \/>\n      further on. Include your logo or e-Book cover (discussed later on) close &#13;<br \/>\n      to the header. If you header is not well designed you run the risk of &#13;<br \/>\n      losing the potential customer straight away. Spend time creating your &#13;<br \/>\n      header. <\/p>\n<p>&#13;<\/p>\n<p>A Promise <\/p>\n<p>&#13;<\/p>\n<p>This section promises the potential customer a huge benefit which is &#13;<br \/>\n      almost too good to be true. It\u0092s ok if it\u0092s a bit too unbelievable the &#13;<br \/>\n      testimonials will take care of that. Here is an example of such a headline&#13;\n      <\/p>\n<p>&#13;<\/p>\n<p>Discover how my 5 step affiliate programme can increase your income by &#13;<br \/>\n      10,000 a month <\/p>\n<p>&#13;<\/p>\n<p>Testimonials <\/p>\n<p>&#13;<\/p>\n<p>In this section you include testimonials that old\/new customers have &#13;<br \/>\n      sent you about your product or service. You probably don\u0092t have any &#13;<br \/>\n      customers yet so email some potential ones your e-book for free in &#13;<br \/>\n      exchange for a testimonial. When you do start selling you can always ask a &#13;<br \/>\n      new customer for one. <\/p>\n<p>&#13;<\/p>\n<p>Now the testimonials page has assured the potential customer that you &#13;<br \/>\n      can fulfil the promises you made in your header also you have gained a bit &#13;<br \/>\n      of trust from your potential customers so anything else you say that &#13;<br \/>\n      follows the testimonials page will be taken as true. This is the reason &#13;<br \/>\n      why the testimonial is placed at the top to gain trust right away where if &#13;<br \/>\n      it was placed at the bottom after presenting some good sales copy it may &#13;<br \/>\n      be already too late. <\/p>\n<p>&#13;<\/p>\n<p>Info and product <\/p>\n<p>&#13;<\/p>\n<p>In this section you will give info on what your product or service is &#13;<br \/>\n      about. You should show your customers a list of problems in this area. &#13;<br \/>\n      Agree with the customers, on how frustrating these problems can be and how &#13;<br \/>\n      you, yourself dealt with these problems. The key is to show the person &#13;<br \/>\n      that you have a deep understanding in this area and you are an expert on &#13;<br \/>\n      the subject. That is very important. <\/p>\n<p>&#13;<\/p>\n<p>Next you must introduce your product as the solution to the problem. &#13;<br \/>\n      Then you must have a proper e-Book cover design. This is crucial. Many &#13;<br \/>\n      people have never purchased an e-book so you must give them some idea what &#13;<br \/>\n      exactly they will be purchasing <\/p>\n<p>&#13;<\/p>\n<p>Benefit <\/p>\n<p>&#13;<\/p>\n<p>This section is basically telling your potential customer of the &#13;<br \/>\n      benefits they will receive from purchasing your product. Show your &#13;<br \/>\n      potential customers the enjoyment they will get from using the product. &#13;<br \/>\n      Give them as much information on your product as you can. Use bullet &#13;<br \/>\n      points to emphasize the benefits. Put in another testimonial just to &#13;<br \/>\n      remind the person that it\u0092s all true. Keeping their trust is highly &#13;<br \/>\n      important. <\/p>\n<p>&#13;<\/p>\n<p>Bonuses <\/p>\n<p>&#13;<\/p>\n<p>This is a powerful tactic used to increase sales. Including free &#13;<br \/>\n      bonuses with the purchase of your e-Book will increase the perceived value &#13;<br \/>\n      of the e-Book. Also a deadline on bonuses is also a good way to speed up &#13;<br \/>\n      consumer purchases. Bonuses also reduce the risk of money back returns <\/p>\n<p>&#13;<\/p>\n<p>Guarantee <\/p>\n<p>&#13;<\/p>\n<p>Offering a guarantee to your potential customers takes the risk off &#13;<br \/>\n      their shoulders. A good guarantee is the final bit in the jigsaw that will &#13;<br \/>\n      make the person finally purchase the product. The agreement is such that &#13;<br \/>\n      if the customer is not happy with their purchases then can get a full &#13;<br \/>\n      refund. You must remember that lots of your potential customers will be &#13;<br \/>\n      \u0093first timers\u0094 therefore a guarantee puts their minds at ease. Guarantees &#13;<br \/>\n      can be 30 day, 60 day, or lifetime; however such guarantees must be backed &#13;<br \/>\n      up with an exceptional product. <\/p>\n<p>&#13;<\/p>\n<p>Summary <\/p>\n<p>&#13;<\/p>\n<p>This is one of the most important steps in the sales letter; this is &#13;<br \/>\n      where you close the sale. In this section you must include your most &#13;<br \/>\n      appealing benefit and finally ask for the order, because if you don\u0092t they &#13;<br \/>\n      wont. Finally make it easier for them to order like an \u0093order now\u0094 button &#13;<br \/>\n      shown below. <\/p>\n<p>&#13;<\/p>\n<p>At this stage you should start to write your sales letter in Microsoft &#13;<br \/>\n      word we will concentrate on the html design and implementing the sales &#13;<br \/>\n      letter in it in section six but for now just concern yourself with writing &#13;<br \/>\n      your sales letter. To help you here are some of the web\u0092s top e-book &#13;<br \/>\n      publishers sales sites. You can check out my own sales page at&#13;<br \/>\n      <a href=\"http:\/\/www.ebookprofitmaker.com\" target=\"new\" rel=\"noopener noreferrer\">&#13;<br \/>\n      http:\/\/www.ebookprofitmaker.com<\/a> <\/p>\n<p>&#13;<\/p>\n<p>Sales Letter generator <\/p>\n<p>&#13;<\/p>\n<p>Ok ill now offer you an alternative to writing the sales page yourself. &#13;<br \/>\n      Only use this if you are willing to spend some money. You may want to &#13;<br \/>\n      check out this piece of software that actually writes the sales letter for &#13;<br \/>\n      you. All you do is answer the questions it asks and you will receive your &#13;<br \/>\n      sales letter. You can find this software at sales generator here <\/p>\n<p>&#13;<\/p>\n<p>Credit card Transactions <\/p>\n<p>&#13;<\/p>\n<p>Finally you will need to find a credit card processor later on so your &#13;<br \/>\n      e-Books can be ordered. The one I seriously recommend is Clickbank. Ill go &#13;<br \/>\n      into them in more detail in section 6 but for now I want you to know that &#13;<br \/>\n      all these company\u0092s, including Clickbank, have a set of rules that you &#13;<br \/>\n      must abide by to use their software. Don\u0092t panic ill go through these &#13;<br \/>\n      rules now. Basically it involves putting a certain amount of details in &#13;<br \/>\n      your sales letter and product delivery page so you can be accepted by your &#13;<br \/>\n      credit transaction company. So here they are: <\/p>\n<p>&#13;<\/p>\n<p>You must provide on your sales page: <\/p>\n<p>&#13;<\/p>\n<p>\u0095 Detailed description of your product <br \/>&#13;<br \/>\n      \u0095 Buy now link <br \/>&#13;<br \/>\n      \u0095 Explain how the product will be delivered <br \/>&#13;<br \/>\n      \u0095 Mention how long the delivery will take <\/p>\n<p>&#13;<\/p>\n<p>* remember theses are rules not suggestions <\/p>\n<p>&#13;<\/p>\n<p>So that is everything you need to know on how to write your sales &#13;<br \/>\n      letter, hers a quick summary <\/p>\n<p>&#13;<\/p>\n<p>We need to: <\/p>\n<p>&#13;<\/p>\n<p>\u0095 Write the sales letter before the e-Book <br \/>&#13;<br \/>\n      \u0095 Sales letter structure must have , header, promise, Testimonial, info &#13;<br \/>\n      and product, benefit, bonuses, guarantee and summary <br \/>&#13;<br \/>\n      \u0095 You can have your sales letter made by Sales letter generator <br \/>&#13;<br \/>\n      \u0095 Certain set of rules should be included in the sales letter for the &#13;<br \/>\n      purpose of the credit card transaction company <\/p>\n<\/td>\n<p>&#13;<br \/>\n    <\/tr>\n<\/table>\n<hr width=\"800\" noshade=\"noshade\"\/><a href=\"https:\/\/on-line-interactivity.com\/ADSENSEWEBSITES\">RETURN TO ADSENSE BUSINESS-IN-A-BOX MASTER ARTICLE INDEX<\/a><\/p>\n<hr width=\"800\" noshade=\"noshade\"\/>\n<div class=\"fb-share-button\" data-href=\"https:\/\/on-line-interactivity.com\/\" data-layout=\"button\" data-size=\"large\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fon-line-interactivity.com%2F&amp;src=sdkpreparse\" class=\"fb-xfbml-parse-ignore\" rel=\"noopener noreferrer\">Share<\/a><\/div>\n<p>&#13;<\/p>\n<div id=\"fb-root\"\/>&#13;<br \/>\n<script async=\"\" defer=\"defer\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v4.0&amp;appId=103650273035821&amp;autoLogAppEvents=1\"\/><!-- End of FACEBOOK SHARE BUTTON CODE --><span class=\"style6\"><br \/><span class=\"style2\">\u00a92019 - All Rights Reserved by <a href=\"http:\/\/HelpMeFindFreedom.Online\">HelpMeFindFreedom.Online<\/a><br \/><a href=\"http:\/\/www.website.ws\/kvmlm2\/my.dhtml?sponsor=geekzonehostingcom&amp;bannercode=gif002&amp;language=english\"><img decoding=\"async\" src=\"http:\/\/images.website.ws\/images\/english\/banners\/kvmlm2\/468x60_02.gif\" border=\"0\"\/><\/a><\/span><\/span><\/div>\n<p>&#13;<br \/>\n<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; Read Articles: &#13; &#13; \u00a0Writing The Perfect Sales Letter &#13; \u00a0Tips On Writing A Killer Sales Letter &#13; \u00a0How To Write A Solution-Savvy Sales Letter to T&#8230; &#13; \u00a010 Tips on How To Write A Sales Letter &#13; \u00a0It&#8217;s Time To Start That &#8220;Swipe&#8221; File &#13; \u00a0The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ai_generated_summary":"","wpai_meta_description":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-6242","post","type-post","status-publish","format-standard","hentry","category-adsense-business-in-a-box"],"_links":{"self":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts\/6242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/comments?post=6242"}],"version-history":[{"count":0,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts\/6242\/revisions"}],"wp:attachment":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/media?parent=6242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/categories?post=6242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/tags?post=6242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}