{"id":6244,"date":"2019-10-05T22:06:25","date_gmt":"2019-10-05T22:06:25","guid":{"rendered":"http:\/\/on-line-interactivity.com\/blog\/2019\/10\/05\/is-it-worth-hiring-a-professional-copywriter\/"},"modified":"2019-10-05T22:06:25","modified_gmt":"2019-10-05T22:06:25","slug":"is-it-worth-hiring-a-professional-copywriter","status":"publish","type":"post","link":"https:\/\/on-line-interactivity.com\/blog\/is-it-worth-hiring-a-professional-copywriter\/","title":{"rendered":"Is It Worth Hiring A Professional Copywriter"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><body>&#13;<\/p>\n<div align=\"center\">&#13;<\/p>\n<p><a href=\"https:\/\/on-line-interactivity.com\">&#13;<br \/>\n  <img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/on-line-interactivity.com\/blog\/wp-content\/uploads\/2019\/12\/abbtop.jpg\" width=\"800\" height=\"120\"\/><\/a><br \/><a 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class=\"style7\">&#13;<br \/>\n                <font color=\"#FB7014\" size=\"4\" face=\"Tahoma\">Is It Worth Hiring A Professional Copywriter?<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<td align=\"left\" height=\"19\">\n<div align=\"justify\"><span class=\"style2\">by: &#13;<br \/>\n                <font size=\"3\" face=\"Times New Roman\" color=\"#FB7014\">Amber McNaught<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<div id=\"article\">\n<td align=\"left\" height=\"12\"><span class=\"style2\">&#13;<\/p>\n<p>&#8220;Article writers wanted: I will pay $3.50 per article. Must be quality writing \u0096 no hobbyists!&#8221;&#13;\n<\/p>\n<p>No, this isn&#8217;t a joke. It&#8217;s an actual job advert, posted on a website earlier this year. What\u0092s more, there&#8217;s nothing particularly unusual about this advert. It seems that more and more often these days, people expect writers to work for free \u0096 or as close to free as it&#8217;s possible to get.&#13;\n<\/p>\n<p>So what&#8217;s the catch? Well, professional copywriters won&#8217;t write for $3.50, which means that the only people who&#8217;ll respond to an advert like this will be very people the employer says he doesn&#8217;t want \u0096 hobbyists.&#13;\n<\/p>\n<p>But what&#8217;s wrong with that? Why not go with a hobbyist \u0096 a non-professional writer? What can a professional copywriter give you that an amateur can&#8217;t? &#13;\n<\/p>\n<p>Here&#8217;s what:&#13;\n<\/p>\n<p>1.\tTime&#13;\n<\/p>\n<p>Let&#8217;s think for a minute about how many $3.50 articles a writer would need to produce in order to make anything like a decent amount of money from it. Quite a few. Quite a few hundred, in fact. In order for it to be worth their while, then, the cheap article writer has to be churning them out at the rate of at least a few an hour. They&#8217;re not going to spend a lot of time on each article: what would be the point? Even if each article takes them an hour, they&#8217;re still earning less than minimum wage, so the article you receive isn&#8217;t going to be carefully researched and written: it\u0092s going to be churned out in as little time as possible. &#13;\n<\/p>\n<p>2.\tQuality &#13;\n<\/p>\n<p>You may think quality doesn&#8217;t matter too much. If you&#8217;re commissioning articles for a website, you may be tempted to think that quantity is all that matters: the more pages of content and keywords you have, the better your chances of being ranked in the search engines, after all. &#13;\n<\/p>\n<p>Think about why you want a good ranking though? Presumably you want your site to be well-ranked in order to receive more traffic and more sales. Your content, then, is there to lure in people, not search engines. And it&#8217;s a fact that most people arriving at a website full of badly-written content will just hit that back button right away. &#13;\n<\/p>\n<p>3.\tCredibility &#13;\n<\/p>\n<p>There&#8217;s no doubt that good quality writing lends credibility to your website or articles, while sloppy writing creates the impression that even you didn&#8217;t think your project was worth investing in, so no-one else should either. &#13;\n<\/p>\n<p>4.\tSkill and Experience&#13;\n<\/p>\n<p>Some people think that anyone who knows how to string a sentence together can call themselves a writer. Not so. A professional copywriter doesn&#8217;t just put words on the page: they know the right words to use to gain the reaction you&#8217;re looking for from your audience. It takes years of experience to know what works and what doesn&#8217;t in terms of website copy. Do you really think someone who&#8217;s spent years acquiring those skills will give them away for $3.50? &#13;\n<\/p>\n<p>Of course, it&#8217;s up to you. If your main concern is adding content to your site for very little cost, go with the $3 article writers. But if you want to create a high quality website, with content which will pull in visitors and keep them coming back, it could be worth bringing in the professionals. &#13;<br \/>\n&#13;<\/p>\n<\/p>\n<table width=\"100%\" cellpadding=\"8\" cellspacing=\"0\" border=\"0\" bgcolor=\"#dddddd\">\n<tr>\n<td>\n<p><b>About The Author<\/b><\/p>\n<p>Amber McNaught offers a professional but affordable copywriting service through her business, Hot Igloo Productions Ltd. Amber also runs <a href=\"http:\/\/WritingWorld.org\" target=\"new\" rel=\"noopener noreferrer\">WritingWorld.org<\/a> &#8211; an online agency for freelance writers, editors and proofreaders. &#13;<br \/>\n&#13;\n<\/p>\n<form action=\"http:\/\/www.articlecity.com\/cgi-bin\/search.cgi\" method=\"post\">&#13;<br \/>\n<input type=\"hidden\" name=\"sf1\" value=\"The_Author\"\/><input type=\"hidden\" name=\"words\" value=\"Amber McNaught\"\/><\/p>\n<p align=\"center\"><input type=\"submit\" value=\"Other Articles by Amber McNaught\"\/><\/p>\n<\/form>\n<p>&#13;<br \/>\n&#13;<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p><i>This article was posted on October 01, 2005<\/i><\/p>\n<p><\/span><\/td>\n<p>&#13;\n            <\/p><\/div>\n<\/tr>\n<\/table>\n<\/div>\n<p align=\"left\">\u00a0        <\/p>\n<p>&#13;\n      <\/td>\n<p>&#13;<br \/>\n    <\/tr>\n<\/table>\n<hr width=\"800\" noshade=\"noshade\"\/><a href=\"https:\/\/on-line-interactivity.com\/ADSENSEWEBSITES\">RETURN TO ADSENSE BUSINESS-IN-A-BOX MASTER ARTICLE INDEX<\/a><\/p>\n<hr width=\"800\" noshade=\"noshade\"\/>\n<div class=\"fb-share-button\" data-href=\"https:\/\/on-line-interactivity.com\/\" data-layout=\"button\" data-size=\"large\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fon-line-interactivity.com%2F&amp;src=sdkpreparse\" class=\"fb-xfbml-parse-ignore\" rel=\"noopener noreferrer\">Share<\/a><\/div>\n<p>&#13;<\/p>\n<div id=\"fb-root\"\/>&#13;<br \/>\n<script async=\"\" defer=\"defer\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v4.0&amp;appId=103650273035821&amp;autoLogAppEvents=1\"\/><!-- End of FACEBOOK SHARE BUTTON CODE --><span class=\"style6\"><br \/><span class=\"style2\">\u00a92019 - All Rights Reserved by <a href=\"http:\/\/HelpMeFindFreedom.Online\">HelpMeFindFreedom.Online<\/a><br \/><a href=\"http:\/\/www.website.ws\/kvmlm2\/my.dhtml?sponsor=geekzonehostingcom&amp;bannercode=gif002&amp;language=english\"><img decoding=\"async\" src=\"http:\/\/images.website.ws\/images\/english\/banners\/kvmlm2\/468x60_02.gif\" border=\"0\"\/><\/a><\/span><\/span><\/div>\n<p>&#13;<br \/>\n<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; \u00a0 &#13; \u00a0&#13; &#13; &#13; &#13; Article Navigation &#13; Back To &#13; Main Page &#13; &#13; &#13; \u00a0 &#13; Click Here &#13; for more articles &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; Is It Worth Hiring A Professional Copywriter? &#13; by: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6244","post","type-post","status-publish","format-standard","hentry","category-adsense-business-in-a-box"],"_links":{"self":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts\/6244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/comments?post=6244"}],"version-history":[{"count":0,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts\/6244\/revisions"}],"wp:attachment":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/media?parent=6244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/categories?post=6244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/tags?post=6244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}