{"id":6301,"date":"2019-10-05T22:20:16","date_gmt":"2019-10-05T22:20:16","guid":{"rendered":"http:\/\/on-line-interactivity.com\/blog\/2019\/10\/05\/creative-search-engine-optimization-a-case-study-2\/"},"modified":"2019-10-05T22:20:16","modified_gmt":"2019-10-05T22:20:16","slug":"creative-search-engine-optimization-a-case-study-2","status":"publish","type":"post","link":"https:\/\/on-line-interactivity.com\/blog\/creative-search-engine-optimization-a-case-study-2\/","title":{"rendered":"Creative Search Engine Optimization  A Case Study"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><body>&#13;<\/p>\n<div align=\"center\">&#13;<\/p>\n<p><a href=\"https:\/\/on-line-interactivity.com\">&#13;<br \/>\n  <img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/on-line-interactivity.com\/blog\/wp-content\/uploads\/2019\/12\/abbtop.jpg\" width=\"800\" height=\"120\"\/><\/a><br \/><a 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&#13;<br \/>\n\t  \u00a0<\/div>\n<\/td>\n<p>&#13;<br \/>\n    <\/tr>\n<tr>\n<td width=\"260\" valign=\"top\">\n<p>\u00a0&#13;<br \/>\n\t  &#13;<br \/>\n\t  &#13;\n\t  <\/p>\n<div align=\"left\"><span class=\"style23\">&#13;<\/p>\n<p align=\"left\" class=\"style23\">Article Navigation <\/p>\n<p>&#13;<br \/>\n        <a href=\"index.html\"><font size=\"3\">Back To &#13;<br \/>\n          Main Page <\/font> <\/a> &#13;<\/p>\n<p\/><\/span><\/div>\n<p>&#13;<\/p>\n<p align=\"left\"\/>\n<hr\/>\n<p align=\"left\"><script type=\"text\/javascript\"><![CDATA[<!--\ngoogle_ad_client = \"pub-5712520513640847\";\ngoogle_ad_width = 250;\ngoogle_ad_height = 250;\ngoogle_ad_format = \"250x250_as\";\ngoogle_ad_type = \"text\";\ngoogle_ad_channel =\"\";\ngoogle_color_border = \"FFFFFF\";\ngoogle_color_bg = \"FFFFFF\";\ngoogle_color_link = \"0000FF\";\ngoogle_color_url = \"008000\";\ngoogle_color_text = \"000000\";\n\/\/-->]]><\/script><script type=\"text\/javascript\" 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class=\"style7\">&#13;<br \/>\n                <font color=\"#FB7014\" size=\"4\" face=\"Tahoma\">Creative Search Engine Optimization \u0096 A Case Study<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<td align=\"left\" height=\"19\">\n<div align=\"justify\"><span class=\"style2\">by: &#13;<br \/>\n                <font size=\"3\" face=\"Times New Roman\" color=\"#FB7014\">Halstatt Pires<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<div id=\"article\">\n<td align=\"left\" height=\"12\"><span class=\"style2\">Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site? While there are plenty of articles providing useful information, this article shows you how a real world example met with success. The point of this article is to emphasize creativity when approaching tough optimization situations.&#13;<\/p>\n<p>Problems for BusinessTaxRecovery.com&#13;<\/p>\n<p>In November of 2004, our firm took on the seo marketing for BusinessTaxRecovery.com. The site was being promoted through offline activities and pay-per-click campaigns. No effort had been made to achieve high rankings in Google, Yahoo or MSN.&#13;<\/p>\n<p>Keyword analysis revealed that combinations of the root keywords, \u0093business\u0094 and \u0093tax\u0094 were going to be difficult to attack. The primary problem concerned government agencies with web sites. The IRS site, for instance, had roughly 9,680 inbound links and an absolute ton of content. State agencies weren\u0092t far behind. The California tax agency site had roughly 7,000 inbound links and, again, tons of content.&#13;<\/p>\n<p>For a final nail in the coffin, the client informed us the business was cyclical with the busiest months being January through April when people focused on taxes. The site absolutely had to rank highly during this period. We had two months to achieve results.&#13;<\/p>\n<p>Gulp!&#13;<\/p>\n<p>The Solution for BusinessTaxRecovery.com \u0096 140,000 Hits&#13;<\/p>\n<p>After staring at a Salvador Dali painting for a few hours, we came up with a solution. It involved a combination of internal site page focus, meta tag optimization, link exchange and massive article promotion. The results produced 145,828 hits from January through April, with only 5,000 coming from the pay-per-click program.&#13;<\/p>\n<p>The first step was to change the focus of the site from the home page to the article page. Jumping the tax agency sites on keywords such as business tax and taxes was impossible in two months, so we didn\u0092t even try. Instead, we decided to focus on the keyword phrase \u0093business tax articles\u0094 and bring people into the site through the article page. Meta tags were optimized and a link exchange program undertaken. The key to campaign, however, was a strong article promotion campaign.&#13;<\/p>\n<p>Since taxes are confusing, it seemed obvious that an article campaign focusing on tax information would meet with success. Boy, did it. Approximately 35 articles were written, published and submitted to article directories. Since the articles were timely, they were snapped up and published. The articles produced direct traffic to the site as well as numerous inbound links because of the link created in the article byline.&#13;<\/p>\n<p>As for the search engines, we focused on everything but Google. We expected nothing from Google because the major content and meta tag changes would take six to eight months to show results per the usual practices of Google. In reality, it didn\u0092t matter. The Yahoo and MSN search engines produced big time.&#13;<\/p>\n<p>In mid-January, the site went to number 1 on MSN under \u0093business tax articles.\u0094 By the end of January, Yahoo was also listing it as number 1. MSN started listing it at number 1 for \u0093tax articles\u0094 in February. The combination of these listings produced a significant amount of traffic, conversions and a very happy client.&#13;<\/p>\n<p>Can we go on cruise control now? No! With the end of the tax season, the traffic to the articles page of the site has dropped by 75%. Nobody is looking for tax information after April 15th, so this is hardly surprising. The promotion of the article page was simply a short-term solution to a difficult situation. While it should produce traffic during the first quarter of each subsequent year, it is not a year-around solution.&#13;<\/p>\n<p>Over the next six months, we will focus on the long-term goal of jumping over the tax agency sites for keywords such as \u0093business taxes\u0094, etc. It is going to take a lot of patience, but will eventually produce a significant amount of business for the client.&#13;<\/p>\n<p>Creativity is often the key to conquering seo situations. Blindly slapping up new meta tags and links isn\u0092t always the best answer. Sometimes, a little pre-emptive consideration can yield amazing results. It did in this case.&#13;<br \/>\n <\/p>\n<hr size=\"-1\"\/>&#13;<br \/>\n About the author:<\/p>\n<p>&#13;<br \/>\n  Halstatt Pires is with <a href=\"http:\/\/www.marketingtitan.com\" target=\"_blank\" class=\"navigation\" rel=\"noopener noreferrer\">http:\/\/www.marketingtitan.com<\/a>&#8211; an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services. <\/p>\n<p><font size=\"-2\">Circulated by <a href=\"http:\/\/www.geekzonehosting.com\">GeekZoneHosting.Com &#8211; Register a domain name and get hosting for your own Adsense Website just like this one<\/a><\/font>&#13;<\/p>\n<hr size=\"-1\"\/><\/span><\/td>\n<p>&#13;\n            <\/p><\/div>\n<\/tr>\n<\/table>\n<\/div>\n<p align=\"left\">\u00a0        <\/p>\n<p>&#13;\n      <\/td>\n<p>&#13;<br \/>\n    <\/tr>\n<\/table>\n<hr width=\"800\" noshade=\"noshade\"\/><a href=\"https:\/\/on-line-interactivity.com\/ADSENSEWEBSITES\">RETURN TO ADSENSE BUSINESS-IN-A-BOX MASTER ARTICLE INDEX<\/a><\/p>\n<hr width=\"800\" noshade=\"noshade\"\/>\n<div class=\"fb-share-button\" data-href=\"https:\/\/on-line-interactivity.com\/\" data-layout=\"button\" data-size=\"large\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fon-line-interactivity.com%2F&amp;src=sdkpreparse\" class=\"fb-xfbml-parse-ignore\" rel=\"noopener noreferrer\">Share<\/a><\/div>\n<p>&#13;<\/p>\n<div id=\"fb-root\"\/>&#13;<br \/>\n<script async=\"\" defer=\"defer\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v4.0&amp;appId=103650273035821&amp;autoLogAppEvents=1\"\/><!-- End of FACEBOOK SHARE BUTTON CODE --><span class=\"style6\"><br \/><span class=\"style2\">\u00a92019 - All Rights Reserved by <a href=\"http:\/\/HelpMeFindFreedom.Online\">HelpMeFindFreedom.Online<\/a><br \/><a href=\"http:\/\/www.website.ws\/kvmlm2\/my.dhtml?sponsor=geekzonehostingcom&amp;bannercode=gif002&amp;language=english\"><img decoding=\"async\" src=\"http:\/\/images.website.ws\/images\/english\/banners\/kvmlm2\/468x60_02.gif\" border=\"0\"\/><\/a><\/span><\/span><\/div>\n<p>&#13;<br \/>\n<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; \u00a0 &#13; \u00a0&#13; &#13; &#13; &#13; Article Navigation &#13; Back To &#13; Main Page &#13; &#13; &#13; \u00a0 &#13; Click Here &#13; for more articles &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; Creative Search Engine Optimization \u0096 A Case Study &#13; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6301","post","type-post","status-publish","format-standard","hentry","category-adsense-business-in-a-box"],"_links":{"self":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts\/6301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/comments?post=6301"}],"version-history":[{"count":0,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts\/6301\/revisions"}],"wp:attachment":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/media?parent=6301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/categories?post=6301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/tags?post=6301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}