{"id":6304,"date":"2019-10-05T22:20:16","date_gmt":"2019-10-05T22:20:16","guid":{"rendered":"http:\/\/on-line-interactivity.com\/blog\/2019\/10\/05\/do-it-yourself-search-engine-optimization\/"},"modified":"2019-10-05T22:20:16","modified_gmt":"2019-10-05T22:20:16","slug":"do-it-yourself-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/on-line-interactivity.com\/blog\/do-it-yourself-search-engine-optimization\/","title":{"rendered":"Do It Yourself Search Engine Optimization"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><body>&#13;<\/p>\n<div align=\"center\">&#13;<\/p>\n<p><a href=\"https:\/\/on-line-interactivity.com\">&#13;<br \/>\n  <img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/on-line-interactivity.com\/blog\/wp-content\/uploads\/2019\/12\/abbtop.jpg\" width=\"800\" height=\"120\"\/><\/a><br \/><a 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class=\"style7\">&#13;<br \/>\n                <font color=\"#FB7014\" size=\"4\" face=\"Tahoma\">Do-It-Yourself Search Engine Optimization<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<td align=\"left\" height=\"19\">\n<div align=\"justify\"><span class=\"style2\">by: &#13;<br \/>\n                <font size=\"3\" face=\"Times New Roman\" color=\"#FB7014\">Lois S.<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<div id=\"article\">\n<td align=\"left\" height=\"12\"><span class=\"style2\">&#13;<\/p>\n<p>Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your business will lag far short of its potential unless your site is optimized and re-optimized for search engine results. &#13;<\/p>\n<p>What is search engine optimization?&#13;<\/p>\n<p>SEO is optimizing your website for search engines, acquiring inbound links, and monitoring your traffic and referring links to use them optimally. SEO is also studying and monitoring your competitors\u0092 techniques.&#13;<\/p>\n<p>The goal of SEO is to bring in targeted traffic that is organic, i.e., from search results. When people type in a keyword or phrase that you\u0092ve optimized your site for, you want your site to appear on the first page, preferably high on that page. Good SEO results in increased traffic without the cost and time spent on advertising.&#13;<\/p>\n<p>The SEO industry&#13;<\/p>\n<p>Where there\u0092s a need, there\u0092s an industry ready to help you spend money on that need. SEO firms charge from a few hundred dollars up to six-figure amounts to optimize your site for search engines.&#13;<\/p>\n<p>If paying thousands of dollars to an SEO firm isn\u0092t in your budget, consider using SEO packages to optimize your site yourself.&#13;<\/p>\n<p>A combination of SEO tools is needed to get the best results. The SEO packages described below offer a variety of tools to help you optimize your site for search engines.&#13;<\/p>\n<p>SEO tools compared&#13;<\/p>\n<p>While we\u0092ve listed numerous features of each SEO tool, these comparisons are summaries only. &#13;<\/p>\n<p>Internet Business Promoter (IBP)&#13;<\/p>\n<p>Known for their link popularity tool ARELIS, IBP also produces a three-step suite of tools to help you promote your website:&#13;<\/p>\n<p>1.\t Page optimization&#13;<br \/>\u0095\tGenerate, analyze, and edit keywords&#13;<br \/>\u0095\tOptimize for the top 10 search engine rankings&#13;<br \/>\u0095\tOptimize the title, link texts, and other parts of the web page&#13;<br \/>\u0095\tValidate the HTML&#13;<br \/>\u0095\tView the site via a spider simulator&#13;<\/p>\n<p>2.\t Page promotion&#13;<br \/>\u0095\tSubmit your site to search engines and directories&#13;<br \/>\u0095\tSearch for sites that might add a link to your site&#13;<\/p>\n<p>3.\tResults tracking&#13;<br \/>\u0095\tVerify search engine positions automatically&#13;<\/p>\n<p> Price: $179.95 or $349.95.&#13;<\/p>\n<p>LinksManager&#13;<\/p>\n<p>Links Manager is designed to help users manage reciprocal linking. It doesn\u0092t require any software downloads, and current links pages can be imported into it. Some of its features:&#13;<\/p>\n<p>Link organization and formatting&#13;<br \/>\u0095\tOrganize your links into multiple categories, subcategories, and \u0093most popular links\u0094 lists&#13;<br \/>\u0095\tStore the links on your own server&#13;<br \/>\u0095\tHighlight newly added and featured links&#13;<\/p>\n<p>Link management and tracking&#13;<br \/>\u0095\tRemove dead links temporarily via a dead link checker&#13;<br \/>\u0095\tCheck whether or not reciprocal links at other sites exist&#13;<br \/>\u0095\tRotate links automatically&#13;<br \/>\u0095\tDeny link submissions according to the criteria you set via a blacklist&#13;<br \/>\u0095\tView the most popular keywords on your links pages&#13;<\/p>\n<p>Price: $19.95 a month.&#13;<\/p>\n<p>SEO Administrator&#13;<\/p>\n<p>SEO Administrator automates website promotion with tools that can do these tasks:&#13;<\/p>\n<p>Keywords and site visitors&#13;<br \/>\u0095\tTrack your site\u0092s position for your keywords in over 30 search engines &#13;<br \/>\u0095\tReport on the keyword weight and density of your site as well as of competitors\u0092 sites &#13;<br \/>\u0095\tSuggest keywords that are relevant to each page&#13;<br \/>\u0095\tAnalyze your site logs to find out about site visitors, keywords used, referrers, and more&#13;<\/p>\n<p>Search engines and directories&#13;<br \/>\u0095\tCheck which pages at your site have been indexed by various search engines&#13;<br \/>\u0095\tCheck Google PR, the number of inbound links, and whether or not the site is listed in the DMOZ and Yahoo directories&#13;<br \/>\u0095\tShow the automated descriptions that search engines display for your pages&#13;<\/p>\n<p>Price: from $70 to $150, depending on the version.&#13;<\/p>\n<p>SEO Elite&#13;<\/p>\n<p>With SEO Elite, you can find out exactly what your competitors are doing and copy their strategies. You can find out about your competitors\u0092 web pages:&#13;<\/p>\n<p>\u0095\tKeyword density and prominence&#13;<br \/>\u0095\tTheir headings&#13;<br \/>\u0095\tTheir meta keywords&#13;<br \/>\u0095\tWhether their site is listed in the Yahoo directory&#13;<br \/>\u0095\tWhich websites your competitors are advertising on&#13;<\/p>\n<p>Concerning link partners and search engines, SEO Elite can:&#13;<\/p>\n<p>\u0095\tFind thousands of possible link partners&#13;<br \/>\u0095\tTrack details about pages with inbound links&#13;<br \/>\u0095\tCheck whether or not reciprocal links at other sites exist&#13;<br \/>\u0095\tIndicate which of your pages search engines have indexed&#13;<br \/>\u0095\tKeep a record of where your site is ranked for search terms&#13;<\/p>\n<p>Price: $167.&#13;<\/p>\n<p>SEOToolset&#13;<\/p>\n<p>The focus of SEOToolset is to provide data to help with website promotion. The toolset includes:&#13;<\/p>\n<p>Your website&#13;<br \/>\u0095\tKeyword density analyzer&#13;<br \/>\u0095\tKeyword selection tool&#13;<br \/>\u0095\tReports on rankings for keywords, page names, and indexed page counts&#13;<br \/>\u0095\tLink partner finder&#13;<\/p>\n<p>Search engines and directories&#13;<br \/>\u0095\tEngine-specific keyword research&#13;<br \/>\u0095\tTraffic checker for keywords&#13;<br \/>\u0095\tDMOZ category selector&#13;<br \/>\u0095\tSearch engine submission tool&#13;<br \/>\u0095\tSearch engine ranking monitor&#13;<\/p>\n<p>Your competition&#13;<br \/>\u0095\tKeyword research summary&#13;<br \/>\u0095\tLink analysis of inbound links to competitors\u0092 websites&#13;<\/p>\n<p>Price: $90.00 per quarter per site.&#13;<\/p>\n<p>Web CEO&#13;<\/p>\n<p>The 10 tools in the Web CEO package are designed to help you promote and maintain your website, improve search engine results, and analyze site visitors. A summary of these tools:&#13;<\/p>\n<p>At your website&#13;<br \/>\u0095\tKeyword research&#13;<br \/>\u0095\tWebsite optimization&#13;<br \/>\u0095\tInbound link tracking&#13;<br \/>\u0095\tWYSIWYG website editing and file uploading&#13;<br \/>\u0095\tLink checking&#13;<br \/>\u0095\tWebsite monitoring&#13;<br \/>\u0095\tStats analysis to track visitors, ad campaigns, transactions, and more&#13;<\/p>\n<p>Search engines and competition&#13;<br \/>\u0095\tURL submission to search engines&#13;<br \/>\u0095\tSearch engine rank checking&#13;<br \/>\u0095\tTracking who links to the competition&#13;<\/p>\n<p>Price: $295 for one person. A free version is also available.&#13;<\/p>\n<p>WebPosition&#13;<\/p>\n<p>WebPosition, one of the oldest and most popular SEO tools, offers a five-step SEO process:&#13;<\/p>\n<p>1.\tDetermine your position in search engines &#13;<br \/>\u0095\tCreate search engine ranking reports&#13;<br \/>\u0095\tMonitor your site\u0092s placement in search engine results&#13;<\/p>\n<p>2.\tResearch and choose keywords&#13;<br \/>\u0095\tIdentify the most searched and least competitive keywords&#13;<\/p>\n<p>3.\tOptimize your pages&#13;<br \/>\u0095\tCompare your pages to those of top-performing sites and specific competitors&#13;<br \/>\u0095\tDetect when your competitors\u0092 pages have changed&#13;<br \/>\u0095\tBe alerted to changes that could affect your site rankings&#13;<\/p>\n<p>4.\tDesign and submit your pages&#13;<br \/>\u0095\tUse Page Builder and Upload Manager to design and maintain your site&#13;<br \/>\u0095\tSubmit your site to search engines with the Submitter tool&#13;<\/p>\n<p>5.\tAnalyze your results&#13;<br \/>\u0095\tTrack the correlation between search rankings and revenue&#13;<br \/>\u0095\tImport top-performing keywords&#13;<\/p>\n<p>Price: $149 or $349.&#13;<\/p>\n<p>How to hire an SEO firm&#13;<\/p>\n<p>If you\u0092d prefer to hire an SEO firm instead, do your research. You\u0092ll be spending a minimum of a few hundred dollars, more likely thousands of dollars for a medium-sized or larger website. &#13;<\/p>\n<p>While many SEO firms are good at what they do, the field unfortunately has its share of scammers as well. They may tell you that a variety of tricks such as hidden text or cloaking will improve your site\u0092s position in search engines. In reality, these techniques may get your site banned from search engines. More information is at these pages at Google.com:&#13;<\/p>\n<p>\u0095\thttp:\/\/www.google.com\/webmasters\/guidelines.html Webmaster Guidelines&#13;<br \/>\u0095 http:\/\/www.google.com\/webmasters\/seo.html Search Engine Optimizers&#13;<\/p>\n<p>If you\u0092re considering an SEO firm, ask how they measure success. Will your site hits be organic? Look at the sites of SEO firms\u0092 clients and the site for the SEO firm itself. Do the sites rank well for keywords at these sites? The search engine results for relevant keywords will indicate how successful an SEO firm is.&#13;<\/p>\n<p>&#13;<br \/>\n About the author:<br \/>&#13;<br \/>\n &#13;<br \/>\n  Lois S. is a Technical Executive Writer for <a href=\"http:\/\/www.websitesource.com\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.websitesource.com<\/a> and <a href=\"http:\/\/www.lowpricedomains.com\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.lowpricedomains.com<\/a> with experience in the <a href=\"http:\/\/www.websitesource.com\" target=\"_blank\" rel=\"noopener noreferrer\"><u>website hosting<\/u><\/a> industry. <\/p>\n<p><font size=\"-2\">Circulated by <a href=\"http:\/\/www.geekzonehosting.com\">GeekZoneHosting.Com &#8211; Register a domain name and get hosting for your own Adsense Website just like this one<\/a><\/font>&#13;<\/p>\n<hr size=\"-1\"\/><\/span><\/td>\n<p>&#13;\n            <\/p><\/div>\n<\/tr>\n<\/table>\n<\/div>\n<p align=\"left\">\u00a0        <\/p>\n<p>&#13;\n      <\/td>\n<p>&#13;<br \/>\n    <\/tr>\n<\/table>\n<hr width=\"800\" noshade=\"noshade\"\/><a href=\"https:\/\/on-line-interactivity.com\/ADSENSEWEBSITES\">RETURN TO ADSENSE BUSINESS-IN-A-BOX MASTER ARTICLE INDEX<\/a><\/p>\n<hr width=\"800\" noshade=\"noshade\"\/>\n<div class=\"fb-share-button\" data-href=\"https:\/\/on-line-interactivity.com\/\" data-layout=\"button\" data-size=\"large\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fon-line-interactivity.com%2F&amp;src=sdkpreparse\" class=\"fb-xfbml-parse-ignore\" rel=\"noopener noreferrer\">Share<\/a><\/div>\n<p>&#13;<\/p>\n<div id=\"fb-root\"\/>&#13;<br \/>\n<script async=\"\" defer=\"defer\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v4.0&amp;appId=103650273035821&amp;autoLogAppEvents=1\"\/><!-- End of FACEBOOK SHARE BUTTON CODE --><span class=\"style6\"><br \/><span class=\"style2\">\u00a92019 - All Rights Reserved by <a href=\"http:\/\/HelpMeFindFreedom.Online\">HelpMeFindFreedom.Online<\/a><br \/><a href=\"http:\/\/www.website.ws\/kvmlm2\/my.dhtml?sponsor=geekzonehostingcom&amp;bannercode=gif002&amp;language=english\"><img decoding=\"async\" src=\"http:\/\/images.website.ws\/images\/english\/banners\/kvmlm2\/468x60_02.gif\" border=\"0\"\/><\/a><\/span><\/span><\/div>\n<p>&#13;<br \/>\n<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; \u00a0 &#13; \u00a0&#13; &#13; &#13; &#13; Article Navigation &#13; Back To &#13; Main Page &#13; &#13; &#13; \u00a0 &#13; Click Here &#13; for more articles &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; Do-It-Yourself Search Engine Optimization &#13; by: &#13; Lois S. 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