{"id":6321,"date":"2019-10-05T22:20:16","date_gmt":"2019-10-05T22:20:16","guid":{"rendered":"http:\/\/on-line-interactivity.com\/blog\/2019\/10\/05\/internet-marketing-without-a-big-picture-strate\/"},"modified":"2019-10-05T22:20:16","modified_gmt":"2019-10-05T22:20:16","slug":"internet-marketing-without-a-big-picture-strate","status":"publish","type":"post","link":"https:\/\/on-line-interactivity.com\/blog\/internet-marketing-without-a-big-picture-strate\/","title":{"rendered":"Internet Marketing Without A Big Picture Strate"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><body>&#13;<\/p>\n<div align=\"center\">&#13;<\/p>\n<p><a href=\"https:\/\/on-line-interactivity.com\">&#13;<br \/>\n  <img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/on-line-interactivity.com\/blog\/wp-content\/uploads\/2019\/12\/abbtop.jpg\" width=\"800\" height=\"120\"\/><\/a><br \/><a 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&#13;<br \/>\n\t  \u00a0<\/div>\n<\/td>\n<p>&#13;<br \/>\n    <\/tr>\n<tr>\n<td width=\"260\" valign=\"top\">\n<p>\u00a0&#13;<br \/>\n\t  &#13;<br \/>\n\t  &#13;\n\t  <\/p>\n<div align=\"left\"><span class=\"style23\">&#13;<\/p>\n<p align=\"left\" class=\"style23\">Article Navigation <\/p>\n<p>&#13;<br \/>\n        <a href=\"index.html\"><font size=\"3\">Back To &#13;<br \/>\n          Main Page <\/font> <\/a> &#13;<\/p>\n<p\/><\/span><\/div>\n<p>&#13;<\/p>\n<p align=\"left\"\/>\n<hr\/>\n<p align=\"left\"><script type=\"text\/javascript\"><![CDATA[<!--\ngoogle_ad_client = \"pub-5712520513640847\";\ngoogle_ad_width = 250;\ngoogle_ad_height = 250;\ngoogle_ad_format = \"250x250_as\";\ngoogle_ad_type = \"text\";\ngoogle_ad_channel =\"\";\ngoogle_color_border = \"FFFFFF\";\ngoogle_color_bg = \"FFFFFF\";\ngoogle_color_link = \"0000FF\";\ngoogle_color_url = \"008000\";\ngoogle_color_text = \"000000\";\n\/\/-->]]><\/script><script type=\"text\/javascript\" 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class=\"style7\">&#13;<br \/>\n                <font color=\"#FB7014\" size=\"4\" face=\"Tahoma\">Internet Marketing Without a Big-Picture Strategy Dances in Circles<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<td align=\"left\" height=\"19\">\n<div align=\"justify\"><span class=\"style2\">by: &#13;<br \/>\n                <font size=\"3\" face=\"Times New Roman\" color=\"#FB7014\">Michael Pedone<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<div id=\"article\">\n<td align=\"left\" height=\"12\"><span class=\"style2\">Stop Tracking the Illusive &#8220;Magic Bullet&#8221;&#13;<\/p>\n<p>It seems like everyone is beating the drum for one Internet&#13;<br \/>marketing method or another. And in the process they create&#13;<br \/>plenty of hype and conflicting messages.&#13;<\/p>\n<p>Website owners are left to wonder whom to believe when it&#13;<br \/>comes to impressing the search engines. Which approach can&#13;<br \/>deliver the &#8220;magic bullet&#8221; they&#8217;ve been promised? Is it time&#13;<br \/>to jump to the next &#8220;sure thing,&#8221; that will entice both&#13;<br \/>search spiders and web surfers?&#13;<\/p>\n<p>The primary methods promoted to attract search engines and&#13;<br \/>Web traffic aren&#8217;t new:&#13;<br \/> &#8211; Links and reciprocal links&#13;<br \/> &#8211; Pay-per-click (PPC)&#13;<br \/> &#8211; Search engine optimization (SEO) in all its variations&#13;<br \/> &#8211; Blogs and forums&#13;<br \/> &#8211; Writing and posting articles or press releases&#13;<br \/> &#8211; Paid placement with ads and banners&#13;<\/p>\n<p>But each of them shares a common limitation. At its best,&#13;<br \/>each is only part of the answer. An answer that won&#8217;t hold&#13;<br \/>still long enough to get nailed down &#8211; before the next &#8220;must&#13;<br \/>have&#8221; appears.&#13;<\/p>\n<p>The Internet is Maturing, and so are Search Engines&#13;<\/p>\n<p>In recent years, the capabilities and sophistication of the&#13;<br \/>search engines have exploded. Public use and expectations&#13;<br \/>have grown to match it. The public&#8217;s reliance on the&#13;<br \/>Internet as a reliable source expands ever faster. Recent&#13;<br \/>studies found the Web to be the most trusted source of&#13;<br \/>information for making major purchase decisions, second only&#13;<br \/>to spouses for finding referrals.&#13;<\/p>\n<p>A Harris Interactive consumer survey (2004) reports that 73%&#13;<br \/>of adults are now online &#8211; 156 million users. That&#8217;s up from&#13;<br \/>69% eight months before. Most Internet users (80%) expect&#13;<br \/>that they&#8217;ll find reliable, detailed facts online (Pew&#13;<br \/>Internet and American Life Project). So they go online first&#13;<br \/>when they need information. And they have confidence in what&#13;<br \/>they&#8217;re able to find.&#13;<\/p>\n<p>Now more than ever, access to that gigantic pool of&#13;<br \/>information-hungry Internet users depends on a website&#8217;s&#13;<br \/>relationship to the search engines. Is it possible for&#13;<br \/>people to find it? The stakes are high.&#13;<\/p>\n<p>Integration of Methods is the &#8220;Next Big Thing&#8221;&#13;<\/p>\n<p>Refined keyword and page optimization are the standard&#13;<br \/>anymore. SEO has morphed into Search Engine Marketing (SEM).&#13;<br \/>The key difference is integration. SEO method aren&#8217;t seen as&#13;<br \/>separate solutions, but as parts of a multi-pronged&#13;<br \/>endeavor. Success now depends on how well they all dovetail.&#13;<\/p>\n<p>That&#8217;s a fundamental shift from the lurching &#8220;do this&#8230;,&#13;<br \/>now that&#8230;, now that&#8230; approaches, which have&#13;<br \/>characterized the on-line norm. And anyone who&#8217;s still&#13;<br \/>playing by that game plan will be left behind.&#13;<\/p>\n<p>Be suspicious of any SEO strategy that&#8217;s wedded to a single&#13;<br \/>method &#8211; no matter what impressive statistics they cite. And&#13;<br \/>when the search engines &#8220;burp,&#8221; (as they surely will now and&#13;<br \/>then) a site&#8217;s visibility can be lost. A diversified&#13;<br \/>approach to links and search engines reduces vulnerability.&#13;<br \/>Achieving that requires shifting focus to a bigger, more&#13;<br \/>inclusive picture.&#13;<\/p>\n<p>My Experience with Reciprocal Linking&#13;<\/p>\n<p>As a person who has been in SEM for years (and fine-tuned&#13;<br \/>hundreds of websites) I&#8217;ve gotten good at spotting trends as&#13;<br \/>they develop. And I&#8217;ve seen too many &#8220;can&#8217;t lose&#8221; methods&#13;<br \/>fade.&#13;<\/p>\n<p>No question that linking is important for search engine&#13;<br \/>placement. There are effective and targeted ways to acquire&#13;<br \/>incoming links that don&#8217;t require a link exchange. However,&#13;<br \/>I saw some problems with the way many reciprocal links are&#13;<br \/>pursued. My concerns led me to write an article, Reciprocal&#13;<br \/>Linking is Dead,&#13;<br \/>http:\/\/www.etafficjams.com\/reciprocal-linking-is-dead.htm&#13;<br \/>back when most insiders were proclaiming it to be the way to&#13;<br \/>go. (Fresh articles about why you should develop reciprocal&#13;<br \/>links appear daily.)&#13;<\/p>\n<p>An integrated search engine marketing strategy is vital for&#13;<br \/>your website&#8217;s visibility and survival. Resist the&#13;<br \/>shortsightedness of putting too much reliance on what&#13;<br \/>everyone is recommending.&#13;<\/p>\n<p>Beat the Pack by a Country Mile&#13;<\/p>\n<p>If you&#8217;re ready for the &#8220;Next Big Thing,&#8221; stop chasing the&#13;<br \/>flavor of the month. The trend is toward building an&#13;<br \/>integrated strategy where all the options mesh. Achieve all&#13;<br \/>the added benefits that come with integrating every method&#13;<br \/>your website employs. Now that&#8217;s a next thing with staying&#13;<br \/>power.&#13;<br \/>       \u00a9 2005, Michael Pedone&#13;<\/p>\n<p>&#13;<br \/>\n About the author:<br \/>&#13;<br \/>\n &#13;<br \/>\n  Michael Pedone <a href=\"http:\/\/www.eTrafficJams.com\" target=\"_blank\" class=\"navigation\" rel=\"noopener noreferrer\">http:\/\/www.eTrafficJams.com<\/a>a professional <br \/>search engine optimization company specializing in getting <br \/>targeted, eager-to-buy traffic to your site! Want to <br \/>improve your site&#8217;s optimization? Call 877-785-9977 for a <br \/>free SEO analysis <\/p>\n<p><font size=\"-2\">Circulated by <a href=\"http:\/\/www.geekzonehosting.com\">GeekZoneHosting.Com &#8211; Register a domain name and get hosting for your own Adsense Website just like this one<\/a><\/font>&#13;<\/p>\n<hr size=\"-1\"\/><\/span><\/td>\n<p>&#13;\n            <\/p><\/div>\n<\/tr>\n<\/table>\n<\/div>\n<p align=\"left\">\u00a0        <\/p>\n<p>&#13;\n      <\/td>\n<p>&#13;<br \/>\n    <\/tr>\n<\/table>\n<hr width=\"800\" noshade=\"noshade\"\/><a href=\"https:\/\/on-line-interactivity.com\/ADSENSEWEBSITES\">RETURN TO ADSENSE BUSINESS-IN-A-BOX MASTER ARTICLE INDEX<\/a><\/p>\n<hr width=\"800\" noshade=\"noshade\"\/>\n<div class=\"fb-share-button\" data-href=\"https:\/\/on-line-interactivity.com\/\" data-layout=\"button\" data-size=\"large\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fon-line-interactivity.com%2F&amp;src=sdkpreparse\" class=\"fb-xfbml-parse-ignore\" rel=\"noopener noreferrer\">Share<\/a><\/div>\n<p>&#13;<\/p>\n<div id=\"fb-root\"\/>&#13;<br \/>\n<script async=\"\" defer=\"defer\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v4.0&amp;appId=103650273035821&amp;autoLogAppEvents=1\"\/><!-- End of FACEBOOK SHARE BUTTON CODE --><span class=\"style6\"><br \/><span class=\"style2\">\u00a92019 - All Rights Reserved by <a href=\"http:\/\/HelpMeFindFreedom.Online\">HelpMeFindFreedom.Online<\/a><br \/><a href=\"http:\/\/www.website.ws\/kvmlm2\/my.dhtml?sponsor=geekzonehostingcom&amp;bannercode=gif002&amp;language=english\"><img decoding=\"async\" src=\"http:\/\/images.website.ws\/images\/english\/banners\/kvmlm2\/468x60_02.gif\" border=\"0\"\/><\/a><\/span><\/span><\/div>\n<p>&#13;<br \/>\n<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; \u00a0 &#13; \u00a0&#13; &#13; &#13; &#13; Article Navigation &#13; Back To &#13; Main Page &#13; &#13; &#13; \u00a0 &#13; Click Here &#13; for more articles &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; Internet Marketing Without a Big-Picture Strategy Dances in Circles [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6321","post","type-post","status-publish","format-standard","hentry","category-adsense-business-in-a-box"],"_links":{"self":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts\/6321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/comments?post=6321"}],"version-history":[{"count":0,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts\/6321\/revisions"}],"wp:attachment":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/media?parent=6321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/categories?post=6321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/tags?post=6321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}