{"id":7221,"date":"2019-10-05T22:20:14","date_gmt":"2019-10-05T22:20:14","guid":{"rendered":"http:\/\/on-line-interactivity.com\/blog\/2019\/10\/05\/the-webdesign-business-5-surefire-w\/"},"modified":"2019-10-05T22:20:14","modified_gmt":"2019-10-05T22:20:14","slug":"the-webdesign-business-5-surefire-w","status":"publish","type":"post","link":"https:\/\/on-line-interactivity.com\/blog\/the-webdesign-business-5-surefire-w\/","title":{"rendered":"The Webdesign Business   5 Surefire W"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><body>&#13;<\/p>\n<div align=\"center\">&#13;<\/p>\n<p><a href=\"https:\/\/on-line-interactivity.com\">&#13;<br \/>\n  <img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/on-line-interactivity.com\/blog\/wp-content\/uploads\/2019\/12\/abbtop.jpg\" width=\"800\" height=\"120\"\/><\/a><br \/><a href=\"http:\/\/www.website.ws\/kvmlm2\/my.dhtml?sponsor=geekzonehostingcom&amp;bannercode=gif002&amp;language=english\"><img decoding=\"async\" src=\"http:\/\/images.website.ws\/images\/english\/banners\/kvmlm2\/468x60_02.gif\" border=\"0\"\/><\/a><\/p>\n<p>&#13;<\/p>\n<table width=\"800\" border=\"0\" cellspacing=\"0\" cellpadding=\"5\">\n<tr>\n<td colspan=\"2\">&#13;<br \/>\n\t  &#13;<\/p>\n<div align=\"center\">&#13;<br \/>\n\t     <script type=\"text\/javascript\"><![CDATA[<!--\ngoogle_ad_client = \"pub-5712520513640847\";\ngoogle_ad_width = 728;\ngoogle_ad_height = 90;\ngoogle_ad_format = \"728x90_as\";\ngoogle_ad_type = \"text_image\";\ngoogle_ad_channel =\"\";\ngoogle_color_border = \"336699\";\ngoogle_color_bg = \"FFFFFF\";\ngoogle_color_link = \"0000FF\";\ngoogle_color_url = \"008000\";\ngoogle_color_text = \"000000\";\n\/\/-->]]><\/script><script type=\"text\/javascript\" src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\"><![CDATA[\n         ]]><\/script>   &#13;<br \/>\n\t  \u00a0<\/div>\n<\/td>\n<p>&#13;<br \/>\n    <\/tr>\n<tr>\n<td width=\"260\" valign=\"top\">\n<p>\u00a0&#13;<br \/>\n\t  &#13;<br \/>\n\t  &#13;\n\t  <\/p>\n<div align=\"left\"><span class=\"style23\">&#13;<\/p>\n<p align=\"left\" class=\"style23\">Article Navigation <\/p>\n<p>&#13;<br \/>\n        <a href=\"index.html\"><font size=\"3\">Back To &#13;<br \/>\n          Main Page <\/font> <\/a> &#13;<\/p>\n<p\/><\/span><\/div>\n<p>&#13;<\/p>\n<p align=\"left\"\/>\n<hr\/>\n<p align=\"left\"><script type=\"text\/javascript\"><![CDATA[<!--\ngoogle_ad_client = \"pub-5712520513640847\";\ngoogle_ad_width = 250;\ngoogle_ad_height = 250;\ngoogle_ad_format = \"250x250_as\";\ngoogle_ad_type = \"text\";\ngoogle_ad_channel =\"\";\ngoogle_color_border = \"FFFFFF\";\ngoogle_color_bg = \"FFFFFF\";\ngoogle_color_link = \"0000FF\";\ngoogle_color_url = \"008000\";\ngoogle_color_text = \"000000\";\n\/\/-->]]><\/script><script type=\"text\/javascript\" src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\"><![CDATA[\n            ]]><\/script><\/p>\n<p>&#13;<br \/>\n            \u00a0<\/p>\n<p align=\"left\"><b><a href=\"index.html\"><font size=\"4\">&#13;<br \/>\n      <span style=\"background-color: #FF6600\">Click Here<\/span><\/font><\/a><\/b><font size=\"4\"><span style=\"background-color: #FF6600\"> &#13;<br \/>\n      for more articles<\/span><\/font><\/p>\n<\/td>\n<p>&#13;<\/p>\n<td width=\"514\" valign=\"top\">\n<div align=\"left\">&#13;<\/p>\n<table width=\"99%\" height=\"114\">\n<tr>\n<td height=\"45\"><span class=\"style7\"><!-- Search Google -->&#13;<br \/>\n<center>&#13;<\/p>\n<form method=\"get\" action=\"http:\/\/www.google.com\/custom\" target=\"_top\">&#13;<\/p>\n<table bgcolor=\"#ffffff\">\n<tr>\n<td nowrap=\"nowrap\" valign=\"top\" align=\"left\" height=\"32\">&#13;<br \/>\n<a href=\"http:\/\/www.google.com\/\">&#13;<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.google.com\/logos\/Logo_25wht.gif\" border=\"0\" alt=\"Google\" align=\"middle\" width=\"75\" height=\"32\"\/><\/a>&#13;<br \/>\n<input type=\"text\" name=\"q\" size=\"31\" maxlength=\"255\" value=\"\"\/><input type=\"submit\" name=\"sa\" value=\"Search\"\/><input type=\"hidden\" name=\"client\" value=\"pub-5712520513640847\"\/><input type=\"hidden\" name=\"forid\" value=\"1\"\/><input type=\"hidden\" name=\"ie\" value=\"ISO-8859-1\"\/><input type=\"hidden\" name=\"oe\" value=\"ISO-8859-1\"\/><input type=\"hidden\" name=\"cof\" value=\"GALT:#008000;GL:1;DIV:#336699;VLC:663399;AH:center;BGC:FFFFFF;LBGC:336699;ALC:0000FF;LC:0000FF;T:000000;GFNT:0000FF;GIMP:0000FF;FORID:1;\"\/><input type=\"hidden\" name=\"hl\" value=\"en\"\/><\/td>\n<\/tr>\n<\/table>\n<\/form>\n<p>&#13;<br \/>\n<\/center>&#13;<br \/>\n<!-- Search Google -->&#13;<br \/>\n<\/span><\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<td align=\"left\" height=\"22\">\n<div align=\"justify\"><span class=\"style7\">&#13;<br \/>\n                <font color=\"#FB7014\" size=\"4\" face=\"Tahoma\">The Webdesign Business &#8211; 5 Surefire Ways To Fail<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<td align=\"left\" height=\"19\">\n<div align=\"justify\"><span class=\"style2\">by: &#13;<br \/>\n                <font size=\"3\" face=\"Times New Roman\" color=\"#FB7014\">John Pierce<\/font><\/span><\/div>\n<\/td>\n<p>&#13;<br \/>\n            <\/tr>\n<tr>\n<div id=\"article\">\n<td align=\"left\" height=\"12\"><span class=\"style2\">Several years ago, I launched a small web design company in a rural area of California. Market conditions couldn&#8217;t have been better, my skill level was above average, and I had a large pool of aquaintences to which I could market.&#13;<\/p>\n<p>Within 12 months I went broke.&#13;<\/p>\n<p>My business failed because I made some very fundamental mistakes, and made them consistently.&#13;<\/p>\n<p>I now work in the web hosting industry. I have had the opportunity to interact with numerous self-employed web designers and have found that the mistakes which I made are extremely common, and usually fatal.&#13;<\/p>\n<p>If you are hoping to make a go of your business over the long term, you may want to memorize my top 5 mistakes, and avoid them like the plague.&#13;<\/p>\n<p>If, on the other hand, you are determined to run your web design business into the ground, the following list may be used as an expeditious roadmap to failure.&#13;<\/p>\n<p>1. Underprice your services&#13;<\/p>\n<p>This is the most common mistake web designers make. The temptation is to break into the business by producing a few cheap websites in order to build a portfolio. Don&#8217;t do it!&#13;<\/p>\n<p>Remember that you will only be spending about 40% of your time designing sites. The other 60% will be spent hustling up the next client. If you think your time is worth $10.00 per hour, consider asking for $30.00. This will give you sufficient revenue to pay for all the non-paying time you spend marketing your business.&#13;<\/p>\n<p>2. Fail to set and enforce boundaries&#13;<\/p>\n<p>Everyone loves a nice guy, and the temptation to be one is a trap which many of us fall into. It&#8217;s crucial to remember, though, that you are in business for one primary reason &#8211; to make money. &#13;<\/p>\n<p>You will, doubtless, encounter clients who will pay you for a small website, then end up wasting all of your time with questions about how to remove spyware from their computer and requests to add &#8220;one small thing&#8221; to an already completed website.&#13;<\/p>\n<p>You can avoid this, somewhat, by establishing clear boundaries with the client from the very start. A contract is useful here. Make sure that your client knows exactly what can be expected of you, and what you expect of them.&#13;<\/p>\n<p>If your client asks for extras, and you&#8217;re amenable to providing them, give them a quote. Never toss it in for free. The only thing you have to sell is your time and expertise. Don&#8217;t give away either.&#13;<\/p>\n<p>Remember, you&#8217;re in business. Try asking a service station owner for a little free gasoline. They would be shocked by your question. Likewise, you should be shocked when someone asks you to provide free service.&#13;<\/p>\n<p>3. View your clients as temporary&#13;<\/p>\n<p>Many of us get into this business because we love creating something new. By the time we finish a website, we&#8217;re tired of that site (and sometimes that client) and we&#8217;re ready to start a new project, and put the old project well behind us.&#13;<\/p>\n<p>This attitude can cut deeply into your potential gross. &#13;<\/p>\n<p>Over time, your client will need numerous updates to his or her website. updates are sometimes bothersome, but can add a significant revenue stream to your business. More important, a satisfied client becomes one of the major links in your marketing network.&#13;<\/p>\n<p>4. Ignore recurring revenue opportunities&#13;<\/p>\n<p>During the best of times, web designers live from project to project. While finishing one project, you will be lining up the next.&#13;<\/p>\n<p>Every business, however, has slow stretches.&#13;<\/p>\n<p>Unfortunately, your own creditors will still expect payment, even when your own revenue slows down.&#13;<\/p>\n<p>A wise web designer looks for ways to provide his business with some sources of recurring revenue. Even $400 a month which you can count on can get you through a dry spell. &#13;<\/p>\n<p>There are numerous ways to set up some recurring revenue. Take a look at maintenence contracts with your clients, reselling webhosting, etc.&#13;<\/p>\n<p>5. Build pretty websites which do nothing&#13;<\/p>\n<p>Your best source of advertising is word of mouth. Nothing generates great word of mouth like a satisfied customer. You can build the flashiest, prettiest, most cutting edge websites on the net, but it&#8217;s all for naught if your site doesn&#8217;t perform. &#13;<\/p>\n<p>Every website has a purpose. That purpose might be to sell goods, leverage an advertising budget, disseminate information, assist in personnel management, or one of a million other possibilites.&#13;<\/p>\n<p>Your first job, as a web designer, is to ascertain what the web site is supposed to do. Once you find that &#8220;thing&#8221; &#8211; the thing it should do &#8211; make sure that the site you deliver does that particular thing like nobody&#8217;s business! By doing so, you will ensure a client who will sing your praises at the Rotary Club, Chamber of Commerce meetings, and to his or her friends and family. A client like this is golden, and will bring a steady stream of customers to your door.&#13;<\/p>\n<p>&#13;<br \/>\n About the author:<br \/>&#13;<br \/>\n &#13;<br \/>\n  John Pierce is a technology writer and the Customer Service Manager for Gold Zero Web Hosting &#8211; <a href=\"http:\/\/goldzero.com\" target=\"_blank\" class=\"navigation\" rel=\"noopener noreferrer\">http:\/\/goldzero.com<\/a>-and the Webmaster for Cheap Webhosting Info Guide &#8211; <a href=\"http:\/\/cheapwebhostinginfo.com\" target=\"_blank\" class=\"navigation\" rel=\"noopener noreferrer\">http:\/\/cheapwebhostinginfo.com<\/a><\/p>\n<p><font size=\"-2\">Circulated by <a href=\"http:\/\/www.geekzonehosting.com\">GeekZoneHosting.Com &#8211; Register a domain name and get hosting for your own Adsense Website just like this one<\/a><\/font>&#13;<\/p>\n<hr size=\"-1\"\/><\/span><\/td>\n<p>&#13;\n            <\/p><\/div>\n<\/tr>\n<\/table>\n<\/div>\n<p align=\"left\">\u00a0        <\/p>\n<p>&#13;\n      <\/td>\n<p>&#13;<br \/>\n    <\/tr>\n<\/table>\n<hr width=\"800\" noshade=\"noshade\"\/><a href=\"https:\/\/on-line-interactivity.com\/ADSENSEWEBSITES\">RETURN TO ADSENSE BUSINESS-IN-A-BOX MASTER ARTICLE INDEX<\/a><\/p>\n<hr width=\"800\" noshade=\"noshade\"\/>\n<div class=\"fb-share-button\" data-href=\"https:\/\/on-line-interactivity.com\/\" data-layout=\"button\" data-size=\"large\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fon-line-interactivity.com%2F&amp;src=sdkpreparse\" class=\"fb-xfbml-parse-ignore\" rel=\"noopener noreferrer\">Share<\/a><\/div>\n<p>&#13;<\/p>\n<div id=\"fb-root\"\/>&#13;<br \/>\n<script async=\"\" defer=\"defer\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v4.0&amp;appId=103650273035821&amp;autoLogAppEvents=1\"\/><!-- End of FACEBOOK SHARE BUTTON CODE --><span class=\"style6\"><br \/><span class=\"style2\">\u00a92019 - All Rights Reserved by <a href=\"http:\/\/HelpMeFindFreedom.Online\">HelpMeFindFreedom.Online<\/a><br \/><a href=\"http:\/\/www.website.ws\/kvmlm2\/my.dhtml?sponsor=geekzonehostingcom&amp;bannercode=gif002&amp;language=english\"><img decoding=\"async\" src=\"http:\/\/images.website.ws\/images\/english\/banners\/kvmlm2\/468x60_02.gif\" border=\"0\"\/><\/a><\/span><\/span><\/div>\n<p>&#13;<br \/>\n<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; \u00a0 &#13; \u00a0&#13; &#13; &#13; &#13; Article Navigation &#13; Back To &#13; Main Page &#13; &#13; &#13; \u00a0 &#13; Click Here &#13; for more articles &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; The Webdesign Business &#8211; 5 Surefire Ways To Fail [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7221","post","type-post","status-publish","format-standard","hentry","category-adsense-business-in-a-box"],"_links":{"self":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts\/7221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/comments?post=7221"}],"version-history":[{"count":0,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/posts\/7221\/revisions"}],"wp:attachment":[{"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/media?parent=7221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/categories?post=7221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/on-line-interactivity.com\/blog\/wp-json\/wp\/v2\/tags?post=7221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}